Modern yet traditional

Contemporary, yet established in its traditional roots, Urban Couture has taken the staple of every Arab’s closet and given it a modern interpretation. With highly stylized designs at its core, the cuts are both functional and aesthetically trendy.
Their classic line consists of a variety of hundred percent cotton and jersey thobes that are so comfortable they feel like a second skin. And comfort is critical, especially when sitting through those never-ending board meetings, or hosting your friends for that “Dexter” Season 4 marathon.
The classic line is unisex and is as versatile as the thobes themselves. The Atheltico, for example, is tailored out of jersey and has a uni-pocket complete with a hood to give it a sportier look with optimum adaptability and increased durability; making it ideal for all active lifestyles.
Inspired by the streets of New York, the Manhattan is the perfect match for the jetsetter who wants something comfortable (and not to mention, wrinkle-resistant) to travel in during those long transatlantic flights, while simultaneously showing off his or her unique urban style.
The Safari and its suede elbow and collar detail are the perfect mix for a posh look of ultimate casualness. 
Another preppy model is the Rugby, a perfectly tailored thobe that is what Abercrombie and Fitch might shoot out if they one day decided to make thobes. The Rugby is a definite favorite among Jeddah’s youth and is quickly gaining an international fan base.
In addition to the classic line, Urban Couture has created a line of what Carrie Bradshaw would wear should she ever decide to leave the island of Manhattan for the oasis of Jeddah. The raw silk creations are gorgeous with their feminine allure and high-end appearance.
Fashionistas are lining up to get their hands on these fashion masterpieces and can often be seen accessorizing them with wide high-waist belts to further individualize their look. Something out of Gossip Girl, these chic and envy-inducing thobes aren’t just for Ramadan! They’re so hot and modern that they easily double up as a dress that can be shown off all year round.
Urban Couture has redefined the traditional Arab thobe to meet the demands of today’s world. By using the thobe as a canvas, the designers behind the house are able to paint their creations with modern, international influences that reflect today’s contemporary lifestyle and satisfy our craving for Arab fashion.
Urban Couture is constantly hosting fashion soirees. Check out their website, www.urbancoutureworld.com or Facebook page for updates on upcoming events or to schedule a fitting for your very own thobe!