Japanese models take center stage at Jeddah motor show

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Author: ARAB NEWS

Saturday 19 November 2011

JEDDAH: The unveiling of 2012 models of Toyota, Honda, Suzuki, Hyundai and other brands marked the opening of the five-day Saudi International Motor Show on Saturday evening.

Participating in the launch-and-reveal program were Abdul Latif Jameel Co. (ALJ) introducing Toyota's 2012 Camry and new concept FT-86, Abdullah Hashim Company launching Honda's latest models, Mohamed Yousuf Naghi Motors (MYNM) introducing the new Hyundai i40 Space Wagon, Suzuki Saudia Kizashi and Citroen its latest cars at the event opened by Muffareh Al-Zahrani, general manager, Ministry of Transport, Western Region.
"The show is great since most of the major models are on display," a visibly impressed Al-Zahrani remarked during a tour of the exhibits. The show, which marks Saudi Arabia's 33rd international event for motor vehicles, SUVs and motorcycles, is organized by Al-Harithy Company for Exhibitions.
Wael Bakr, MYNM's marketing general manager, said: "Hyundai " i40 " car reflects Hyundai's new spirit, it's a modern car that meets customers' requirements as it is equipped with various comfort and safety equipments in addition to its high performance and elegant design."
Hyundai i40 targets clients who love to combine more than one car categories in one model. This stylish car combines stunning design with practicality and strong performance, along with luxurious interior and highly sophisticated equipment and accessories.
The new "i40" model reflects Hyundai's spirit for change, and represents an example for modern luxury cars at an affordable price. Its production concept considers the global markets needs, as well as the needs of the Saudi market, which represents top priority for Hyundai.
Describing the Suzuki Kizashi as the "soul of a sports car in the sedan of the future" was Suzuki Motor Corporation's Toshiki Achiwa. "Suzuki's safety philosophy is simplicity itself. The first line of defense is to avoid accidents altogether. To that end, the Kizashi gives you a precise sense of handling and braking control as well as outstanding visibility and awareness of the conditions around you. But in case of an unavoidable mishap, the Kizashi surrounds you with extensive protection in the form of airbags and impact-absorbing materials and structures. And to give you even greater peace of mind advanced security technologies help to protect the Kizashi from theft," said a Suzuki Saudia spokesman.

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