Messe Frankfurt Middle East launches Intersec Saudi Arabia

Organized by Messe Frankfurt Middle East in partnership with Al-Harithy Company for Exhibitions, the inaugural edition of Intersec Saudi Arabia will feature more than 125 exhibitors from 20 countries.
Updated 12 July 2016
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Messe Frankfurt Middle East launches Intersec Saudi Arabia

Intersec, the world’s major international trade fair for security, safety, and fire protection, is making its debut in Saudi Arabia, offering global suppliers direct access to the Kingdom’s vast market where security spending continues to rise.
Organized by Messe Frankfurt Middle East in partnership with Al-Harithy Company for Exhibitions (ACE Group), the inaugural edition of Intersec Saudi Arabia will take place at the Jeddah Center for Forum and Events from May 2-4, 2017.
The three-day event will feature more than 125 exhibitors from 20 countries.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “Saudi Arabia is a fast-growing security market, as it steps up measures to ensure border safety and protect critical petrochemical and commercial infrastructure. The number of Saudi trade visitors to Intersec in Dubai has increased by 53 percent from 2012 to 2016.”
Muwaffak Al-Harith, chairman of ACE Group, stated: “We are excited for Al-Harithy Exhibitions Company to jointly organize with Messe Frankfurt Middle East the largest security exhibition — Intersec — in Saudi Arabia in 2017.”
Nedap, one of the world’s top 20 commercial security solutions providers, is among the launch partners eager to make an impact at Intersec Saudi Arabia 2017.
Joost van der Willik, MD, Nedap Middle East, said: “Saudi Arabia has proven solid grounds for Nedap technology for more than a decade now.”
Axis Communications is another headline launch partner at Intersec Saudi Arabia 2017.
Marwan Khoury, marketing manager for the Middle East and Africa at Axis Communications, said: “Draeger will be among the top launch partners specializing in fire protection and safety.”
Emad El Lahham, head of marketing at Draeger Arabia, said: “Draeger Arabia is happy to be a launch partner for the first edition of Intersec Saudi Arabia.


Saudi musicians perform at Aloft Hotels concert

Aloft Hotels is Marriott International’s brand for music lovers and music makers.
Updated 20 November 2018
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Saudi musicians perform at Aloft Hotels concert

Aloft Hotels, Marriott International’s brand for music lovers and music makers, licensed by the General Entertainment Authority in Saudi Arabia and in partnership with Eplus, recently organized a music event in Riyadh titled “Music Makers Live @Aloft Hotels.”

Emerging artists were invited to the hotel where selected musicians auditioned along with Hejazi, a popular local band. The performing musicians were in the spotlight at Aloft Riyadh on Nov. 9.

“Saudi Arabia has a great number of very talented artists that are awaiting their opportunity to emerge. With ‘Live at Aloft Hotels’ concert series arriving in the Kingdom we aim to provide local talent with the perfect platform to showcase their music,” said Adel Jubran, general manager at Aloft Hotels.

“At Aloft we love music and we believe this is a great way for us to contribute back to the community through providing another outlet for the Saudi youth to be entertained,” he added.

The artists who participated in the auditions submitted a video file of their best performance along with their personal information via WhatsApp.

The event was part of the “Live At Aloft Hotels” concert series, an international program aimed to support emerging artists around the world by hosting free live music performances. The best performing artists at the live shows receive valuable rewards from Aloft Hotels.

The event partner of “Music Makers Live @Aloft Hotels,” Eplus, is a leading company in the entertainment sector having produced popular events across the Kingdom, including Michael Fadel’s concert in King Abdullah Economic City, “Khan Al-Khalili” festival in Jeddah, and “Bakshat Al-Eid” in Arar.