Messe Frankfurt Middle East launches Intersec Saudi Arabia

Organized by Messe Frankfurt Middle East in partnership with Al-Harithy Company for Exhibitions, the inaugural edition of Intersec Saudi Arabia will feature more than 125 exhibitors from 20 countries.
Updated 12 July 2016
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Messe Frankfurt Middle East launches Intersec Saudi Arabia

Intersec, the world’s major international trade fair for security, safety, and fire protection, is making its debut in Saudi Arabia, offering global suppliers direct access to the Kingdom’s vast market where security spending continues to rise.
Organized by Messe Frankfurt Middle East in partnership with Al-Harithy Company for Exhibitions (ACE Group), the inaugural edition of Intersec Saudi Arabia will take place at the Jeddah Center for Forum and Events from May 2-4, 2017.
The three-day event will feature more than 125 exhibitors from 20 countries.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “Saudi Arabia is a fast-growing security market, as it steps up measures to ensure border safety and protect critical petrochemical and commercial infrastructure. The number of Saudi trade visitors to Intersec in Dubai has increased by 53 percent from 2012 to 2016.”
Muwaffak Al-Harith, chairman of ACE Group, stated: “We are excited for Al-Harithy Exhibitions Company to jointly organize with Messe Frankfurt Middle East the largest security exhibition — Intersec — in Saudi Arabia in 2017.”
Nedap, one of the world’s top 20 commercial security solutions providers, is among the launch partners eager to make an impact at Intersec Saudi Arabia 2017.
Joost van der Willik, MD, Nedap Middle East, said: “Saudi Arabia has proven solid grounds for Nedap technology for more than a decade now.”
Axis Communications is another headline launch partner at Intersec Saudi Arabia 2017.
Marwan Khoury, marketing manager for the Middle East and Africa at Axis Communications, said: “Draeger will be among the top launch partners specializing in fire protection and safety.”
Emad El Lahham, head of marketing at Draeger Arabia, said: “Draeger Arabia is happy to be a launch partner for the first edition of Intersec Saudi Arabia.


King Abdullah Economic City launches summer festival

Updated 22 July 2019
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King Abdullah Economic City launches summer festival

King Abdullah Economic City (KAEC) has announced the launch of the Turquoise World summer season in the coastline of turquoise water on the Red Sea. 

Taking place until Aug. 31, the festival will feature a variety of thrilling events and activities that fulfill KAEC visitors’ and residents’ expectations, particularly those who are seeking a distinctive lifestyle of recreational and entertainment within a modern environment.

“In line with the Kingdom’s ambitious vision 2030, King Abdullah Economic City is living rapid growth in its several strategic sectors, including the quality of life program along with the tourism and leisure sector, in order to create a world of entertainment at the heart of our nation,” said Ahmed Linjawy, group CEO of KAEC.

“Set to become the leading destination on the Red Sea, KAEC is fully equipped for hosting and organizing massive events and activities due to its logistical and state-of-the-art infrastructure, including world-class social, sports and leisure facilities that have been developed to provide a high-quality environment to meet the needs of those who aspire to a luxury lifestyle overlooking the virgin beaches of the Red Sea.” said Linjawy.

The “Turquoise World” festival was inspired by KAEC’s new identity “Another World” to offer an exceptional experience that has been designed to entertain all family members, with unique direct turquoise view of the Red Sea. 

The festival offers a variety of exclusive activities and events at the Beach Walk, and range of water sports at the Yam Beach, and the Bay La Sun Marina and Yacht Club, including water games at Aqua Fun, K-MAX — the first multi-dimensional movie theater in the Kingdom, and Juman Karting, among others. 

In addition to top-class hotels with an elevated standard of living and services that make KAEC an ideal destination to visit and live.

King Abdullah Economic City is the largest privately funded new city in the world, situated on the west coast of Saudi Arabia. 

KAEC covers an area of 181 sq km of land, approximately the size of Washington DC. KAEC comprises King Abdullah Port, the Coastal Communities residential districts, the Haramain Railway district and the Industrial Valley. 

The city is under development by Emaar, The Economic City, a publicly listed Saudi joint-stock company established in 2006.