Nokia Middle East launches new smartphone range in Arabic



MD RASOOLDEEN | Arab News Staff

Published — Tuesday 13 November 2012

Last update 13 November 2012 6:49 am

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DUBAI: Nokia Middle East launched yesterday the Nokia Lumia 920 and the Nokia Lumia 820, the world’s most innovative smartphones based on Windows Phone 8 in the region with exclusive operator partnership with Mobily in the Kingdom.
In the United Arab Emirates, du will be the exclusive telecom carrier to offer the Nokia smartphone in the Emirates.
Nokia Middle East Vice President Tom Farrell, Mobily Vice President for Corporate Communications Humoud Al-Ghobaini and du Chief Commercial Officer Farid Faraidooni were present at the launch which was fully packed with local and foreign media.
The Nokia Lumia 920 is the flagship Windows Phone 8 smartphone, including Arabic language capabilities and the latest advances in Nokia PureView imaging innovation.
“At the beginning of last year Nokia outlined a new smartphone strategy to deliver devices that not only surpass their predecessors but revolutionize the industry. We are now proud to stand here and present to you the most innovative device in the history of Nokia, embodying the height of technology, design and user-experience,” Tom Farrell, Vice President, Nokia Middle East said yesterday during the event.
“The Middle East is one of the top key markets for Nokia and continues to be strongly committed to this region. This is testament to UAE and Saudi Arabia being among the six global markets for Nokia to introduce the new Lumia range with Arabic language capabilities with strong operator offerings and retail presence. The availability of a user interface in the local language combined with strong operator offerings are two key elements in satisfying demands of consumers from the region. We are confident that the most innovative smartphone — the Lumia 920 will be a milestone for the company as a whole,” Farell added.
Al-Ghobaini said that Mobily has entered into a historical exclusive partnership with Nokia as its exclusive operator partner in the Kingdom.
“This is a strategic partnership and we hope that we would be able to give our subscribers an enhanced services with the new features in the smartphone launched today,” he added.
Al-Ghobaini pointed out that Mobily has the largest traffic in the region, it is one of the top five mobile operators to enjoy such a record of traffic in the globe, he said, adding that it enjoys a data traffic of 300 tetrabytes per day.
Mandar Bhide, general manager of Nokia Saudi Arabia said the Nokia Lumia 920 comes in yellow, red, grey, white and black. The Nokia Lumia 820 comes in red, yellow, grey, cyan, purple, white and black. Both phones will be available at all the leading electronic retail outlets in the country and will be priced at: Lumia 920 SR 2,499, and Lumia 820 SR 1,899. These products will be available in the Kingdom from Nov. 23.
Using advanced floating lens technology, the camera in the Nokia Lumia 920 is able to take in five times more light than competing smartphones without using flash, making it possible to capture clear, bright pictures and video indoors and at night.
Nokia PureView technology continues to deliver cutting-edge technology to make it possible for a smartphone camera to take the kind of images usually only seen on a standalone SLR camera. With the Nokia Lumia 920 it is now possible to shoot pictures and video at home, outdoors, in a restaurant or even at night, and come out with professional-looking results.
The Nokia Lumia 920 also comes with Nokia City Lens, the latest addition to the Nokia location suite. By pointing the camera at a city street, City Lens overlays information about restaurants, shops, hotels and more on the surfaces of buildings, for the most intuitive way to explore surroundings.

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