Published — Thursday 28 February 2013
Last update 28 February 2013 1:39 am
Mohamed Yousuf Naghi Motors (MYNM), the official BMW Group importer in the Kingdom, is celebrating the arrival of the BMW Pearl Series, the latest creation from BMW’s bespoke optioning program – BMW Individual, which enables customers to tailor their vehicle to a bespoke design that suits their individual style by using a range of premium materials, paints and interior trims.
A collection of specially designed and produced BMW 7 Series and 6 Series Individual models, the BMW Pearl Series has been produced and inspired by the Pearl – the treasure that brought the region its first taste of wealth. BMW Individual designers were challenged to transfer the mystery, elegance and beauty of the Pearl to a BMW 7 Series and 6 Series Gran Coupe. The result? A series of unique vehicles that are expected to capture the imaginations and appeal to the discerning tastes of BMW customers in Saudi Arabia.
The Pearl Series models feature an exclusive frozen matt brilliant white exterior color and merino amaro brown leather interior with newly developed white piping and individual wood trim in ash grain white. An elegant 'Pearl' designation on the chrome trim adorns the rear of both models as well as the door entry seals.
“It is rare to find a brand that can offer you the chance to personalize such a high-end product – the BMW Individual program ensures that your BMW vehicle reflects your own personal taste and unique sense of individuality. The program is a specialised service offered to MYNM clients whereby the client may specify features of the car, in order to create one’s own, unique model,” commented Stavros Paraskevaides, MD, MYNM (BMW).
Established in 1991, BMW Individual was the first of its kind in the premium automotive industry. “A BMW Individual vehicle comes fully loaded with features and options permitting the driver to convey even further their fondness for superb quality and unique styling. And to make the BMW Individual even more special it provides the customers with the opportunity to choose their favourite seams in the leather from some patterns proposed by the program, from the stitching to the vehicle trim. It has been a success here in Saudi Arabia, as our customers have come to expect only the finest and most exclusive ownership experience available in the premium segment.” Paraskevaides added.