MYNM celebrates arrival of Bespoke BMW Individual cars

Updated 28 February 2013
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MYNM celebrates arrival of Bespoke BMW Individual cars

Mohamed Yousuf Naghi Motors (MYNM), the official BMW Group importer in the Kingdom, is celebrating the arrival of the BMW Pearl Series, the latest creation from BMW’s bespoke optioning program – BMW Individual, which enables customers to tailor their vehicle to a bespoke design that suits their individual style by using a range of premium materials, paints and interior trims.
A collection of specially designed and produced BMW 7 Series and 6 Series Individual models, the BMW Pearl Series has been produced and inspired by the Pearl – the treasure that brought the region its first taste of wealth. BMW Individual designers were challenged to transfer the mystery, elegance and beauty of the Pearl to a BMW 7 Series and 6 Series Gran Coupe. The result? A series of unique vehicles that are expected to capture the imaginations and appeal to the discerning tastes of BMW customers in Saudi Arabia.
The Pearl Series models feature an exclusive frozen matt brilliant white exterior color and merino amaro brown leather interior with newly developed white piping and individual wood trim in ash grain white. An elegant 'Pearl' designation on the chrome trim adorns the rear of both models as well as the door entry seals.
“It is rare to find a brand that can offer you the chance to personalize such a high-end product – the BMW Individual program ensures that your BMW vehicle reflects your own personal taste and unique sense of individuality. The program is a specialised service offered to MYNM clients whereby the client may specify features of the car, in order to create one’s own, unique model,” commented Stavros Paraskevaides, MD, MYNM (BMW).
Established in 1991, BMW Individual was the first of its kind in the premium automotive industry. “A BMW Individual vehicle comes fully loaded with features and options permitting the driver to convey even further their fondness for superb quality and unique styling. And to make the BMW Individual even more special it provides the customers with the opportunity to choose their favourite seams in the leather from some patterns proposed by the program, from the stitching to the vehicle trim. It has been a success here in Saudi Arabia, as our customers have come to expect only the finest and most exclusive ownership experience available in the premium segment.” Paraskevaides added.


WWE stars soften up to Jeddah children to introduce anti-bullying campaign

Updated 25 April 2018
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WWE stars soften up to Jeddah children to introduce anti-bullying campaign

  • Al-Oula is a non-profit organization targeted to break the cycle of poverty
  • WWE stars sat down in front of 30 students from the institution

Jeddah: The children of Al-Oula –- a non-profit organization targeted to break the cycle of poverty –- had the most thrilling school trip as they came to see World Wrestling Entertainment (WWE) superstars Mojo Rawley and Mark Henry in King Abdullah stadium on Tuesday.
The stars sat down in front of 30 students from the institution and softened up as they shared stories from their childhood and introduced their anti-bullying campaign “Be a Star.”
The stars shared personal stories and the difficulties they have faced.
Dean Muhtadi, 31, better known by his ring name Mojo Rawley, told the children: “We are different in many ways but sometimes you have to focus on the similarities and positive aspects of others.”
Mark Henry, 46, opened up about his past: “When I was young people would call me names and were mean to me, so I decided to become the strongest person in the world.
“I won three world championships in three different world countries that had nothing to do with each other and I am very proud of myself for not letting the mean comments get to my head.”
Henry was world heavyweight champion, and is also a two-time Olympian and a gold medalist at the Pan American Games.
Later the children had the chance to talk directly with the stars. Rawley is originally Palestinian, so he spoke in Arabic with some of the children.
Henry told one of the students: “If someone is troubling you, don’t give them the satisfaction of letting the comments or actions affect you, and immediately tell your teacher or your parents or any adult, and they will help you through your problems.”
The children then took pictures and were given tickets to the WWE Royal Rumble show on Friday.
“Jeddah is a very family-friendly and a culture-loving city, so I love being here,” Henry told Arab News. “The only difference is the language. Apart from that everyone is very nice and warm.”
On the Royal Rumble, he said: “Get ready for the best entertainment you have ever seen with your own eyes.”
“For someone who comes from an Arab background, this is a historic achievement and it will be remembered for ever,” Rawley said in an interview with Arab News.
“When I first found out that we agreed to a ten-year partnership, it was the coolest thing to find out.
“I am very fortunate to be a part of this long-term partnership which will give the citizens a long time to understand and give us enough time to develop our brand here in Saudi Arabia.
“Last year the show in Riyadh was a small, non-televised show but it was one of the coolest experiences of my life, so I am very excited to perform in this grand-scale show. It’s going to be an amazing show. It will rival Wrestle Mania, which is the biggest event of the year.”
Jana Marwan, a nine-year-old student, said: “Everyone told us that the wrestlers were scary but they weren’t. In fact they were very friendly. They taught us how to look out for ourselves and I had so much fun. I am thankful to them.”