Persil consumers join media drive



AN

Published — Saturday 29 December 2012

Last update 29 December 2012 12:31 am

| نسخة PDF Print News | A A

In an initiative which reinforces its commitment to innovation and consumer engagement, Persil Abaya Shampoo, a world-class product from Persil which offers the perfect Abaya cleanliness and black color retention, has announced a new campaign on the Social Media platform. As part of the Persil Abaya world Social Media engagement, participants get a chance to directly engage with Rabia Z, one of the most renowned Abaya designers in the region, and influence her for the latest Abaya designs – from inspiration to execution – all on the Persil Abaya Shampoo Social Media platform.
Lisa Tohme, Brand Manager – Laundry Care at Henkel Arabia, said: “Persil, which has always believed in creating products tailored to the needs of the consumers has taken its consumer engagement to the next level through this Social Media initiative on all channels – be it Facebook, Twitter, YouTube, Pinterest etc.”
She added: “This initiative allows participants to influence the future Abaya trends through an interactive and engaging voting mechanism. Our initiative will go a long way in influencing the future design trends using Social Media and we are confident that our consumers will love this campaign.”
The new campaign will roll out with the launch of an inspiration video featuring Rabia Z by the sea, sketching in her atelier etc on various Social Media channels. This video is later broken down into mini streams – scenes of views that catches Rabia Z’s attention – be it a beautiful work of art, a motivational sketch, the warmth of a texture, the inspiration from a word or a book, the beauty of the sand and the nature or the solitude of the sea and fans would be asked to choose the mini video that inspires them the most.
The most-voted video is announced, and Rabia Z starts with her Abaya sketch based on the video content. Three shortlisted sketches will then be rolled out on the Persil Abaya Shampoo Facebook page and the participants will be asked to vote for the design they want Rabia Z to execute.

Following this, three distinct Abaya fabrics will be uploaded, and the fans get to vote for their chosen one, depending on texture, season, occasion etc.

What's happening around Saudi Arabia

RIYADH: A Border Guard soldier died on Saturday in a missile attack from across the Yemeni border in Dhahran Al-Jonoub in Asir.The man, identified as Pvt. Abdulilah Abdullah Hamoud Al-Shahrani, was patrolling the border in the area when the attack to...
RIYADH: Custodian of Two Holy Mosques King Salman takes pride in his religion and his country, according to Prince Sultan bin Salman, Saudi Commission for Tourism and National Heritage (SCTH) chairman.“King Salman lives his life in a confident and re...
RIYADH: Justice Minister Walid Al-Samaani and Khaled Al-Muhaisin, the president of the National Anti-Corruption Commission (Nazaha), are scheduled to meet soon to clear resolve differences between Nazaha and Supreme Judicial Council (SJC). According...
JEDDAH: Starbucks has clarified that the ban on women’s entry at one of its Riyadh stores is only temporary and that the coffee shop will be opened to them soon after a separation wall is erected.Starbucks reportedly said that members of the Committe...
RIYADH: The Saudi government is strongly supporting the development of organic farming and institutional capacity building as part of an ambitious plan to expand the Kingdom’s shift toward organic agriculture, which will be good for the country’s nut...
RIYADH: An attempt to smuggle in 2.4 million amphetamine pills was foiled along the coast of Tabuk.An Interior Ministry spokesman said the traffickers fled from the coast after they were chased by Border Guard patrols.The spokesman said a suspect boa...
RIYADH: King Saud University (KSU) closed the booths of five companies which participated in the recently concluded five-day Career Week because of lack of interest in employing applicants.Career Week, held under the auspices of Custodian of Two Holy...
RIYADH: The Kingdom has been developing Oroug Bani Maradh as a protected area for eco-tourism in the heart of the Empty Quarter.Aside from a number of live flora and fauna, there’s are non-domesticated animal species in the wildlife sanctuary located...
JEDDAH: Two women and three children, including an infant, lost their lives in separate fire incidents on Friday.A woman and two children died when their tent caught fire at Al-Issawi, 35 km into the desert, on Friday. The operations room of Civil De...
RIYADH: Arrangements are being made at the Ministry of Health to open a new portal for the Zika virus on its website.Faisal Al-Zahrani, the ministry spokesman, said that the new portal will give adequate details and updates about the virus which has...
ARAR: A Saudi father has urged his two sons to immediately surrender, after their names recently appeared on the list of suspects who participated in the terror attack on the Special Emergency Forces Mosque in Asir in August last year.Salem Yaslam Al...
JEDDAH: The Ministry of Education has called on schools to implement a national anti-drug plan and given a four-month period to implement the plan and report the results.Educational directorates, according to a recent circular, have issued a directiv...
NAJRAN: School of Dentistry students at Najran University expressed disappointment with group failure of 13 students, accusing the faculty members of being unfair with their examinations.The university spokesman, Dr. Zuhair Al-Omari, said the eighth...
JEDDAH: Pakistan and Kashmir expatriates observed Kashmir Solidarity Day at the residence of Pakistan Consul General Shehryar Akbar Khan on Friday.Abdul Aziz Al-Jiffry, professor at King Abdul Aziz University, was the chief guest.The event was meant...
RIYADH: The Sri Lankan government has urged its overseas workers to register with the Sri Lanka Bureau of Foreign Employment (SLBFE) before they leave abroad for employment.Foreign Employment Minister Thalatha Athukorale told the overseas workers tha...

Stay Connected

Facebook