Persil consumers join media drive

Updated 29 December 2012
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Persil consumers join media drive

In an initiative which reinforces its commitment to innovation and consumer engagement, Persil Abaya Shampoo, a world-class product from Persil which offers the perfect Abaya cleanliness and black color retention, has announced a new campaign on the Social Media platform. As part of the Persil Abaya world Social Media engagement, participants get a chance to directly engage with Rabia Z, one of the most renowned Abaya designers in the region, and influence her for the latest Abaya designs – from inspiration to execution – all on the Persil Abaya Shampoo Social Media platform.
Lisa Tohme, Brand Manager – Laundry Care at Henkel Arabia, said: “Persil, which has always believed in creating products tailored to the needs of the consumers has taken its consumer engagement to the next level through this Social Media initiative on all channels – be it Facebook, Twitter, YouTube, Pinterest etc.”
She added: “This initiative allows participants to influence the future Abaya trends through an interactive and engaging voting mechanism. Our initiative will go a long way in influencing the future design trends using Social Media and we are confident that our consumers will love this campaign.”
The new campaign will roll out with the launch of an inspiration video featuring Rabia Z by the sea, sketching in her atelier etc on various Social Media channels. This video is later broken down into mini streams – scenes of views that catches Rabia Z’s attention – be it a beautiful work of art, a motivational sketch, the warmth of a texture, the inspiration from a word or a book, the beauty of the sand and the nature or the solitude of the sea and fans would be asked to choose the mini video that inspires them the most.
The most-voted video is announced, and Rabia Z starts with her Abaya sketch based on the video content. Three shortlisted sketches will then be rolled out on the Persil Abaya Shampoo Facebook page and the participants will be asked to vote for the design they want Rabia Z to execute.

Following this, three distinct Abaya fabrics will be uploaded, and the fans get to vote for their chosen one, depending on texture, season, occasion etc.


Wealthy Gulf individuals feel more confident about regional prospects

Updated 25 April 2018
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Wealthy Gulf individuals feel more confident about regional prospects

  • “Factors like the region’s stability, attractive investment opportunities and low-tax environment are seen as the main drivers behind the growing confidence in the region’s economy.”
  • Among the most optimistic were respondents in the UAE, with 57 percent of those surveyed saying they thought the overall outlook was improving.

DUBAI: Survey finds growing optimism on region’s economies, but Saudi investors remain wary.

Wealthy individuals in the Gulf are more optimistic over the future of the region and the global economy compared with last year, and are increasing likely to invest in their own countries and other emerging markets in Asia than in western economies. These are among the main findings of an annual survey by Dubai-based Emirates Investment Bank (EIB), released on Tuesday, of the sentiment among high net worth individuals (HNWIs) in the region. 

After two years of falling confidence, some 60 percent of regional HNWIs now believe things will improve or stay the same. Fewer are pessimistic about both regional and global economic prospects than last year, while nearly 80 percent of respondents said they would prefer to invest in Gulf assets, rather than looking abroad.

The recovering oil price was a big reason for the increasing feel-good factor in the Gulf, according to Khalid Sifri, EIB’s chief executive officer, who added: “Factors like the region’s stability, attractive investment opportunities and low-tax environment are seen as the main drivers behind the growing confidence in the region’s economy.”

After falling below $30 per barrel in early 2016, oil has subsequently recovered to a three-and-a-half-year high, breaching the $75 a barrel mark yesterday for the first time since November 2014.

However, the overall optimism of the survey masks some concerns among regional HNWIs; in Saudi Arabia, 48 percent of respondents said that they saw the regional economic situation improving or staying the same, against 52 percent who felt it was likely to worsen in 2018.The survey was conducted last November and December, when investor sentiment in the Kingdom was affected by the high-profile anti-corruption campaign undertaken against some prominent business people accused of financial wrong-doing. “It may have been affected by that. We shall see what the situation is at the end of this year,” Sifri said. 

Respondents from Kuwait were even more pessimistic. None of the respondents from the country felt that things were going to improve on the investment front this year, while 54 percent said they would worsen. Among the most optimistic were respondents in the UAE, with 57 percent of those surveyed saying they thought the overall outlook was improving. On the long-term global outlook, a total of 78 percent of those surveyed across the region were optimistic about prospects over the next five years, with most citing positive economic and political stability as the reason, along with a smaller number who said oil price stabilization would benefit the world economy. The oil price recovery was the biggest reason for regional optimism. 

The geopolitics of the region was claimed as a big factor in deciding investment decisions, but Saudis were less concerned than others. Only 29 percent in the Kingdom said they were influenced by geo-political events, compared with 83 percent in Qatar and 85 percent in the UAE. 

Oil prices, economic reforms and the introduction of VAT were also factors influencing investment, as was the election of Donald Trump as president of the USA. There has been a big shift in global investor orientation outside the GCC. Nearly half of regional wealthy investors (47 percent) are now looking to Asia, 38 percent to the wider Middle East and North Africa, some 34 percent to Europe and only 17 percent to North America. The survey was conducted among 100 HNWIs with $2 million or more in investable assets.