Porsche Cayenne makes major sales leap in Saudi Arabia

Published — Thursday 7 February 2013

Last update 8 February 2013 5:48 pm

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PORSCHE CENTRES Saudi Arabia, Samaco Automotive has ended 2012 on a high note with record new car deliveries. The company sold 1,064 sports cars during the last 12 months, an increase of more than 32 percent compared to last year's 781 vehicles sold.
Sherein Nassef, general manager of Porsche Centres Saudi Arabia, noted that 2012 marked the first time that Porsche has overcome the 1,000-unit threshold in the Kingdom.
In retrospect, Nassef said: “We look back at a very positive business performance during the last 12 months and are grateful for the trust and confidence our customers have in our products and organization.”
He also attributed the company’s strong sales performance to the Kingdom’s robust economy coupled with ongoing massive infrastructure developments, both in retail and other non-oil industrial sectors, which propelled the propensity of customers, particularly the younger generation, to be more mobile in striving to enjoy life.
He added that the newly-opened Porsche showrooms in Alkhobar and Riyadh — which provide customers convenient, hassle free luxury automobile purchase experience — have accelerated Porsche’s performance to a higher ground.
Among the top sellers in the Porsche lineup in 2012 is Cayenne, which has proven to be extremely popular with Saudi clientele. In 2012, Porsche sold 660 vehicles of its SUV models in the Kingdom, representing an increase of almost 80 percent over the previous year of only 368 new cars sold.
“The Porsche Cayenne occupies a leading position among premium SUVs in Saudi Arabia and is our bestseller by far. The range is responsible for 62 percent of the model share, followed by Panamera with almost 30 percent. We look forward to the first units of the new Cayenne Turbo S arriving soon through which we will increase the attractiveness of our SUV range by yet another notch,” Nassef said.
Moreover, the new Cayenne Turbo S, which is the latest and fastest addition to the Cayenne family, raises the automotive bar. Featuring a 4.8-liter twin-turbo V8 engine, which produces 550 horsepower, the amazing Cayenne Turbo S is absolutely a head turner.
What’s more, the Porsche Panamera, the brand’s four-seat Gran Turismo, has been the second most important model for the Saudi market. Also in its third year, sales have remained high in 2011, with 309 vehicles sold against 319 in the preceding year.
Asked about the apparent high price of Porsche cars, Nassef clarified by saying: “It’s not high, but simply suitable and competitive in their classes” and cited, for example, the starting price of SR 285,000 for Cayenne.
He forecast a brighter outlook in Saudi Arabia for Porsche cars in 2013 in line with Samaco’s guiding philosophy of giving customers the first-class service – both in sales and after sales – to satisfy them.
Beside, Samaco’s marketing teams are internationally certified salesmen who have the full grasp and mastery of what they are selling and have the satisfaction of customers at heart, he added.


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