Tuesday 14 August 2012
Last Update 14 August 2012 4:31 am
Rasasi Perfumes, a major name in the regional retail landscape offering a wide range of exclusive fragrances, has announced the launch of La Yuqawam perfume collection, described as a high-end luxury Oriental addition in its exclusive portfolio. The new La Yuqawam collection, which represents the Oriental luxury and Arab heritage in all its splendor and magnificence, is set to take the perfume sector by storm with its enticing appeal.
La Yuqawam, which means irresistible in Arabic, epitomizes Rasasi's brand philosophy and heritage, and extends a classic yet modern feel, which is full of character, is elegant and refined. Every aspect of La Yuqawam - from its concept, notes to the premium packaging - reflects the ultimate in luxury. Coming in two variants - La Yuqawam Pour Homme (men) and La Yuqawam Pour Femme (women) range is primarily targeted at GCC nationals and Arabs.
La Yuqawam is a premium, special-edition perfume range showcasing opulence from Rasasi, the masters of perfumes, who have brought out the best of their secrets. The collection is available in beautifully tarnished and chic 75 ml bottles with elegantly rounded curves.
An alluring blend of sophistication with prestige, La Yuqawam for men offers a leading top note of thyme with saffron and Rasberry, which goes down to Oliban, Davana and jasmine touch in the middle and ends with a Leather, black suede, wood and amber tinge.
Similarly, La Yuqawam for women range comes with top notes of bergamot, incense and lemon, followed by Cinnamon, Ylang Ylang and Pink Pepper as middle notes with Lactonic, Musk and Sandalwood as bottom notes, offering a subtle combination.
Salim Kalsekar, MD, UAE & GCC region at Rasasi, said: "La Yuqawam is a captivating and classic Oriental perfume in our collection which comes with an understated sense of luxury and pride, making you feel like a star every day."
Arab News is not responsible for the view points, opinions and actions expressed by online commenters. Individual posts do not reflect Arab News' points of view or opinion, and abusive content will be removed