Published — Thursday 22 November 2012
Last update 22 November 2012 3:01 am
Mohamed Yousuf Naghi Motors (MYNM), the sole dealer of Rolls-Royce Motor Cars in Saudi Arabia, ended the third quarter of 2012 with a 55 percent increase in Rolls-Royce sales compared to the first nine months of last year. This shows MYNM is well on track to achieve an overall sales record for 2012, positioning the Kingdom’s dealer with the strongest sales growth in the Middle East for the first nine months of 2012. This result comes to clearly demonstrate the increasing strength of the ultra-luxury car market in the Kingdom and the trust customers have in the world’s pinnacle automotive brand.
The impressive sales results come as a natural progression for MYNM, which has seen steady growth over the past few years in its Rolls-Royce sales. The company’s focus on customer satisfaction and targeted marketing activities runs in line with Rolls-Royce Motor Cars’ pursuit of excellence and quality through every aspect of the brand.
“People associate Rolls-Royce with engineering excellence, but the brand is more than that. It is a standard of quality across all our activities, from customer service to sales to servicing and maintenance,” said Toni Yazbeck, brand manager for Rolls-Royce Motor Cars at Mohamed Yousuf Naghi Motors. “Here at Mohamed Yousuf Naghi Motors we have embraced this ethos and work every day to ensure that a Rolls-Royce customer experience is unique in every way, and it is this commitment that has allowed us to record such impressive growth over the years.”
Last month, MYNM welcomed the new Rolls-Royce Phantom Series II to Saudi Arabia with a host of exclusive customer and media events. “The Rolls-Royce Phantom Series II has been eagerly anticipated since it was announced at the Geneva Motor Show earlier this year, so we were delighted to bring it our customers in Saudi, and have seen a surge in interest since it hit our showroom floors last month,” he added.