Sandwich scandal: Subway’s ‘footlong’ is missing an inch

Updated 20 January 2013
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Sandwich scandal: Subway’s ‘footlong’ is missing an inch

NEW YORK: Subway, the world’s largest fast food chain, is facing criticism after a man who appears to be from Australia posted a picture on the company’s Facebook page of one of its famous sandwiches next to a tape measure that seems to shows it’s not as long as promised.
The footlong sandwiches are meant to be 12 inches, but the photo indicates the Australian’s sandwich is just 11 inches.
More than 100,000 people have “liked” or commented on the photo, which has the caption “Subway pls respond.”
By Thursday afternoon, the picture was no longer visible on Subway’s Facebook page, which has 19.8 million fans. A spokesman for Subway said that the company did not remove the posting. Subway also said that the length of its sandwiches may vary slightly when its bread, which is baked at each Subway location, is not made to the chain’s exact specifications.
“We are reinforcing our policies and procedures in an effort to ensure our offerings are always consistent no matter which Subway restaurant you visit,” Subway said in an e-mailed statement.
The photograph — and the backlash — illustrates a challenge companies face with the growth of social media sites like Facebook, YouTube and Twitter. Before, someone in far flung local in Australia would not be able to cause such a stir. But the power of social media means that negative posts about a company can spread from small towns to locations around the world in seconds.
“People look for the gap between what companies say and what they give, and when they find the gap — be it a mile or an inch — they can now raise a flag and say, ‘Hey look at this,’ I caught you,” said Allen Adamson, managing director of branding firm Landor Associates in New York.
Subway has always offered footlong sandwiches since it opened in 1965. A customer can order any sandwich as a footlong. The chain started offering 6-inch versions of the sub in 1977.


It introduced a $ 5 footlong promotion in 2008 as the US fell into the recession, which became a popular seller and continues to be offered today.
An attempt to contact someone with the same name and country as the person who posted the photo of the footlong sandwich on Subway’s Facebook page was not returned on Thursday.
But comments by other Facebook users about the photo ran the gamut from outrage to indifference to amusement. One commenter urged people to “chill out.” Another one said she was switching to Quiznos. And one man posted a photo of his foot in a sock next to a Subway sandwich to show it was shorter than a “foot.”
The Subway footlong scandal is just the latest in a string of such social media public relations headaches for big companies.
Last year, a Burger King employee posted a Twitter message or “tweet” with a picture of someone standing in sneakers on two tubs of uncovered lettuce. Domino’s Pizza employees posted a video on YouTube of workers defacing a pizza in 2009. And a KitchenAid employee in 2012 made a disparaging remark about President Obama using the official KitchenAid Twitter account.
The key to mitigating damage when a social media furor arises is speed and directness, said Adamson, the branding expert.
“In today’s market you have to be able to roll with the punches and be much more fluid, responsive and responsible than before,” he said.


Boris Becker’s diplomatic passport is ‘fake’, says Central African Republic

Former German tennis player Boris Becker. (AFP)
Updated 20 June 2018
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Boris Becker’s diplomatic passport is ‘fake’, says Central African Republic

  • Becker, responding through a German magazine, insisted that he held genuine diplomatic status
  • The document’s serial number corresponded to one of a batch of “new passports that were stolen in 2014

BANGUI: The Central African Republic (CAR) said on Tuesday that a diplomatic passport that tennis star Boris Becker claims entitles him to immunity in bankruptcy proceedings in Britain “is a fake.”
“The diplomatic passport that he has is a fake,” foreign ministry chief of staff Cherubin Mologbama told AFP.
The document’s serial number corresponded to one of a batch of “new passports that were stolen in 2014,” he said.
In addition, the passport — a copy of which has been seen by AFP, and bears the date of March 19, 2018 — does not carry the signature or the stamp of the foreign minister, Charles Armel Doubane, Mologbama said.
Becker, responding through a German magazine, insisted that he held genuine diplomatic status.
“It’s the truth. It is a fact that I am, today, a diplomat” of the CAR, he said in a filmed interview with Top Magazin Frankfurt.
On Friday, lawyers for Germany’s three-time Wimbledon champion lodged a claim in the High Court in Britain saying that he had been appointed a sports attache for the CAR to the European Union (EU) in April.
This, they argued, granted him immunity under the 1961 Vienna Diplomatic Convention on Diplomatic Relations from bankruptcy proceedings over failure to pay a long-standing debt.
“Becker’s job profile does not exist” in the CAR’s records, Mologbama said.
Furthermore, the passport says that Becker’s diplomatic function is “financial charge de mission,” a role that “has nothing to do with sporting questions,” he noted.
In April, the 50-year-old former tennis star had tweeted a picture of himself shaking hands with CAR President Faustin-Archange Touadera at a meeting in Brussels.
Becker shook up the tennis world at Wimbledon in 1985 when, as an unseeded player, he became the then youngest-ever male Grand Slam champion at the age of 17, defending the trophy the following year.
The German went on to enjoy a glittering career and amassed more than $25 million (21.65 million euros) in prize money.

The CAR is one of the poorest countries in the world, ranking at the very bottom of the 188 nations in the UN Development Programme’s 2016 Human Development Index.
Landlocked, rich in gold, diamonds, oil and uranium, the country of 4.6 million people has been chronically unstable since it gained independence from France in 1960.
Presidents have traditionally been surrounded by “sleazy courtesans” and “dodgy counsellors who talk loud,” French writer Jean-Pierre Tuquoi wrote in a book published last year.
Its modern history has been studded with coups, foreign mercenaries, assassination attempts, shadowy business deals and improbable figures, he says.
They include Jean-Bedel Bokassa, a former army corporal and fan of Napoleon who became president, then president for life — and finally declared himself emperor before being ousted by France in 1979 after a massacre of school children.
One of his successors, Francois Bozize, was named in a law suit filed in France in 2015 by the CAR government, which said that during his tenure, “numerous advisers and relatives... benefitted from passports of convenience” in exchange for money.
These including a Kazakh opposition figure, Mukhtar Abiazov, a female adviser to former Libyan dictator Muammar Qaddafi, and an Israeli businessman, according to the suit filed by the CAR’s attorney, William Bourdon.
Bozize was overthrown in 2013 by a mainly Muslim rebel alliance, the Seleka. His elected successor, Faustin-Archange Touadera, has effective rule over only a fraction of the country as most of it is in the hands of militias.
Poor governance and a tradition of graft make for a toxic mixture, says Thierry Vircoulon, a CAR specialist at the French Institute for International Relations (IFRI).
“Given the authorities’ extreme weakness and corruptibility, crooks and conmen of every stripe always find a way to gain access to the president and make money,” he says. “This country is perfect for business pirates.”