Booming KSA beauty market attracts investors
Booming KSA beauty market attracts investors
This is according to data released by Euromonitor, which publishes reports on industries, consumers and demographics in Saudi Arabia.
With a population of 28.8 million and a growth rate of 1.9 percent, Saudi Arabia has the highest percentage, at 42 percent, of women in the Gulf Cooperation Council, Euromonitor has found.
With over 50,000 registered providers, the Kingdom’s beauty industry is booming, driven by high disposable income, a young population, a high presence of international cosmetics brands and an ever-expanding retail landscape.
The Kingdom’s large and buoyant economy has been a key growth market and investment focus for brands and retailers. Over the past four years, Boots, the United Kingdom’s leading pharmacy-led health and beauty retailer, and Bath & Body Works, America’s retailer and fragrance provider, have entered the market, increasing their store portfolio to six and 15 locations respectively.
In 2012, L’Oreal solidified its presence by further expanding its product offering and introducing supplements for cosmetics purposes. One of its aims was to boost Saudization and employ more women, who are the key drivers of cosmetics growth in the Kingdom. More recently, in 2014, Marks & Spencer, UK’s retail chain, unveiled two of its world-first lingerie and beauty stores, with plans to open a further eight in the Kingdom over the next two years.
The Saudi cosmetics market is the largest in the Middle East, estimated at over SR60 billion annually, with a forecast of 11 percent annual growth rate, according to Euromonitor.
“Over the next five years, the average annual gross domestic product (GDP) growth rate is expected to be 4.4 percent. By 2020, GDP per capita is forecast to reach SR112,500, up from SR71,250 in 2010,” it stated.
The International Monetary Fund has said that the Kingdom currently ranks as the 26th economy out of 189 in the “ease of doing business” category and an increasing number of beauty and cosmetics businesses are recognizing the potential for growth in the market.
Euromonitor has identified a marked shift in the attitudes of consumers, who have become increasingly sophisticated and demanding. An increase in the number of people having access to the Internet — 60.5 people out of 100 in 2013, up from 41 in 2010 — has led to an enhanced awareness of products and services. With cosmetic surgery on the rise, the sector has grown tenfold over the past five years.
Since going under the knife for aesthetic reasons has become more socially acceptable, cosmetic procedures such as liposuction, rhinoplasty, Botox injections and fillers, and laser hair removal have become common. Furthermore, the Kingdom is being increasingly viewed as an attractive shopping destination by religious tourists, with the country expecting to receive 88 million visitors by 2020.
According to statistics, only 1 percent of operators in the Saudi beauty market travel outside the Kingdom to participate in international beauty shows and exhibitions in the region, so a local presence is necessary to gain exposure to this sector.
Recognizing this opportunity, Reed Sunaidi Exhibitions is organizing the first international and in-country exhibition, the Saudi Health and Beauty Show 2014, which will take place at the Jeddah Center for Forums and Events from Nov. 24 to 27.
John Hooke-Tappin, show director at Reed Sunaidi Exhibitions, said: “With over 120 international exhibitors set to showcase at the event, it is evident that the global health and beauty industry is keen to tap into the substantial Saudi market potential.”
“We aim to play a leading role in the development of this important sector and believe that investment from international brands will foster innovation and attract new talent, promote healthy competition and create jobs.”
Shaa’ Al-Duhailan, chairperson of the salons committee at the Jeddah Chamber of Commerce and Industry, said that salons and beauty services have come to a virtual standstill because of the lack of staff, with many businesses now seeking skilled and unskilled employees.
“Businesspeople now want Saudis to fill these positions. The Eastern Province itself needs at least 7,000 Saudi workers for the region’s 4,000 salons and beauty shops.”
“With the government focusing heavily on infrastructure and reform to enhance its value proposition to businesses, the Kingdom remains a lucrative market for strategic investment,” she said.
King Salman’s support vital to national heritage achievements
- The Saudi leadership made key decisions to protect antiquities and historical sites
- Saudi Arabia aims to conduct awareness campaigns, establish museums and develop them in a modern way to attract citizens and visitors
JEDDAH: The achievements made in Saudi Arabia’s national heritage sector, and the prizes and awards that have been won as result, are thanks to the support and efforts of King Salman, said Prince Sultan bin Salman, president of the Saudi Commission for Tourism and National Heritage (SCTH).
His comments came as the king received the Sharjah International Award for Cultural Heritage, which was awarded in recognition of the Custodian of The Two Holy Mosques cultural heritage program.
King Salman oversaw the creation of the antiquities and heritage sector 50 years ago and stood firmly against the elimination or extinction of archaeological and heritage sites, Prince Sultan said, and has made historical and important decisions to protect antiquities since the era of the late King Saud.
This support culminated in the adoption of the innovative Custodian of The Two Holy Mosques for the Care of Cultural Heritage program, implemented by the commission to bring about a qualitative shift in projects and programs devoted to national cultural heritage.
Prince Sultan said: “The award is a result of King Salman’s follow-up and support to the program, which the SCTH and our team have translated into projects and initiatives carried out in cooperation with highly professional partners, in order to preserve, restore and develop the national heritage and make it a reality that connects citizens to their country’s history and heritage.”
He said the SCTH has built upon the great efforts of the institutions that preceded it in taking care of the nation’s antiquities, as well as individual efforts to preserve national heritage.
“Today, we reap the fruits of these efforts: The culture we have learnt from King Salman and previous leaders, which has taught us to complete the work and loyalty of all those who built and achieved before us,” he said.
Dr. Sultan bin Mohammed Al-Qasimi, a member of the Federal Supreme Council and ruler of Sharjah, announced that the Sharjah International Award for Cultural Heritage had been awarded to the Custodian of The Two Holy Mosques Program for the Care of Cultural Heritage during a ceremony on April 22, 2018.
The program aims to protect, promote and develop cultural heritage and make it part of the life and memory of citizens. It also conducts awareness campaigns, establishes museums and develops them in a modern way to attract citizens and visitors, prepares Islamic historical sites to welcome visitors, and preserves culturally important buildings and towns to showcase the role of the Kingdom as a crossroads for civilizations through the ages and achieve a qualitative shift in the field, contributing to economic growth.