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‘Constant efforts’ behind Jeddah festival success

JEDDAH: Continuous efforts to change events and activities to suit the taste of visitors has made the Jeddah Summer Festival an attraction for not only local visitors, but also international tourists since it was launched 17 years ago, Jeddah Gov. Prince Mishaal bin Majed has said.

The prince, who is also the chairman of the Supreme Organizing Committee of festival, was speaking on the occasion of the Kingdom’s achievement as emerging fifth in the report of the travel and tourism competitiveness 2015, and the 64th globally.
Jeddah Summer Festival was described as the first summer festival at the level of the Kingdom’s regions and the Middle East countries that worked on rooting the integrated teamwork and consolidating the efforts of all government and private sectors to provide the Saudi tourism product in its rich identity and traditions.
Jeddah Chamber of Commerce and Industry Secretary General Adnan bin Hussein Mandoura said the economic sector, encompassing the tourism sector, is one of the largest beneficiaries of such festivals.
He expected the Jeddah festival to realize significant distinction through the cooperation of all parties concerned. “All implementing bodies will ensure the success of the festival in this year’s edition.”
Mandurah said the festival will work toward further developing its programs and activities to be the strongest and longest festival, extending for 30 days right after the second day of Eid Al-Fitr. The festival will be preceded by an advertising campaign worth up to SR10 million.
Hassan Dahlan, deputy secretary-general of JCCI, said the festival will involve over 120 recreational, marketing and cultural activities.

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