Technology forces firms to change marketing methods

Updated 27 March 2016
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Technology forces firms to change marketing methods

JUBAIL: The marketing and advertising sectors have witnessed major changes in recent times in terms of their limits, methods and tools due to modern technology, improved means of social communication and the rapid spread of information. With this change, these sectors are following new strategies and are beginning to reject traditional methods.
The CEO of Shararah Company, Bader Al-Saad, said of this change: “The marketing sector has evolved in recent times due to the large number of ads and tactics used by some companies, and the spread of social networks,” confirming that the focus on interaction through Facebook pages and Twitter and other social networking mediums is the basis of the modern marketing concept.
Digital media trainer Ammar Mohammed said that social networking is capable of highlighting products to buyers, as well as evaluating the market and competitors. Hence, marketing has become important because it has turned out to be a major method of using the Internet to attract customers from all over the world to physical stores and events.
He explained that many companies depend on famous celebrities and public figures to promote their products, taking advantage of their large number of fans and followers on social media to ensure a wider spread of information.
The trainer said that the rise of social networks have sparked intense competition among a large number of marketing companies, and have helped in understanding the market's needs, listening accurately to customers and their criticism with an open mind.
“Before commencing marketing on social networking sites, it is important to identify the target audience, the content that will be presented, and the specific kind of communication network that must be selected according to each product,” Mohammed said, urging companies to purposefully set aside budgets and highly professional staff in social media departments, and to post ads to specific groups instead of just making them 'open category'.


Misk Innovation initiative participates in International Technology Fair in Paris

The Misk Innovation initiative aims to promote and support talent and innovation through local and international programs. SPA
Updated 1 min 1 sec ago
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Misk Innovation initiative participates in International Technology Fair in Paris

  • Misk presented seven technological innovations in various fields
  • Misk Foundation is a non-profit organization dedicated to educating and providing opportunities for the Kingdom’s youth and leading them to a bright future

JEDDAH: The Misk Innovation initiative, supported by the Crown Prince Mohammed bin Salman bin Abdul Aziz Foundation (Misk), participated in the International Technology Fair “VivaTech” on Saturday in Paris.
This is the first participation of its kind to support the emerging technological creations of a number of innovators from the Kingdom’s youth.
In its pavilion, Misk presented seven technological innovations in various fields, including those that serve the hearing-impaired through technical support, the aviation industry, automotive electronic solutions, road safety, Arabic and international media monitoring, and the perfume industry.
Speaking at the opening of the exhibition on May 24, which was attended by a number of international technology company directors, French President Emmanuel Macron expressed his hope that his country would become a fertile ground for start-ups.
The Saudi ambassador to France, Khaled Al-Anqari, attended the opening of the Saudi Pavilion “Misk Innovation.”
The executive director of Misk Innovation, Dima Al-Yahya, said that the young national talents participating in the three-day event reflected the creativity and innovations of Saudi nationals to the international community, noting that their participation gave them opportunities to learn and develop for the best.
Misk Foundation is a non-profit organization dedicated to educating and providing opportunities for the Kingdom’s youth and leading them to a bright future through Vision 2030 in transforming and diversifying the Saudi economy.
The Misk Innovation initiative aims to promote and support talent and innovation through local and international programs and partnerships in three key areas: Education, culture and information.