Eid gifts for flood-hit

Ahmed Al-Saggaf presenting a decoration piece to a resident of Kilo 14. (AN photo)

By ARAB NEWS

JEDDAH: Braving the sweltering heat that Jeddah has recently been enduring , a group of high-spirited people recently visited lanes and by-lanes of a poor neighborhood in Kilo 14.

The mission was simple: To distribute pieces of decoration among those rebuilding their houses which were devastated by the floods in November last  year. The small gesture had a big meaning for those involved in it. A company executive, along with some volunteers, were reaching out to the distressed people. The visit was part of the corporate social responsibility (CSR) program of Traco to distribute on a monthly basis home decoration items among flood-affected residents of Jeddah.

Ahmed Al-Saggaf, group managing director and chief financial officer of Traco, was at the head of the group. A total of 18 houses were visited and presented with marble pieces bearing Islamic art.

It was a pleasant surprise for the recipients as they were not informed before hand. Volunteers knocked on the door and anybody peeping through the door would be urged to receive the gift.

“Unlike Western countries, the concept of CSR is not much developed in Saudi Arabia. But we need to develop this. Taking care of society is part of our Islamic teaching,” Al-Saggaf told Arab News during the visit.

Comments

UMM KHALID

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THese poor people cannot eat the marble art pieces.. Although I commend the thought.. Wouldnt a gift certificate of 500riyals or so to a local grocer been much more valuable? What was the price to manufacture that marble? And of what use will it be?

ROSELYN BANADOS

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Thanks for this post, i hope they will hear me to spare your help all those who have a kind heart even though im a filipino. Im in a financial crisis my mother in law is sick stage 4 renal failure. Three months now i cannot support her to send for her medicine and hospitalization because i borrowed some money to my friend that i need to pay. my husband and i the salary is not enough to support her now. Im Roselyn Banados working here in tabuk for 4 years as a staff nurse in Northweestern Armed Forces Hospital. I know GOD will help me in this everyday battle in life and for those who have kind heart i hope you will listen your heart to me. Thank you.

AHSAN

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nice picture pose for great publicity!
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