RIYADH: MD RASOOLDEEN
Published — Thursday 8 November 2012
Last update 8 November 2012 7:48 am
Modern Electronics Company Ltd. (MECL), a subsidiary of the Al Faisaliah Group and Sony, a major consumer electronics brand, yesterday unveiled its latest VAIO range of laptops and touch models for Windows 8 in Riyadh yesterday.
The new VAIO line-up from Sony puts touch right at the heart of one's personal computing experience. Purpose-built to make the most of the new Windows 8 interface, Sony's industry-leading touch range includes the VAIO Duo 11 and the VAIO Tap 20.
Prince Mohammed bin Khaled Abdullah Al-Faisal, president and CEO Al Faisaliah Group, launched the new products in the presence of Samir Noman, managing director, Microsoft Middle East and Africa; Bader Al-Swailem, managing director MECL/SONY; and Kazuteru Makiyama, director of sales and marketing MECL/SONY.
Speaking to Arab News, Prince Al-Faisal pointed out that during the past few years there was a dramatic growth in the tablet market. He pointed out that there has been a common complaint from the users that tablets are more useful for reading and do not fulfill the needs of users doing serious and intensive work.
With new ways to combine work and play, the new VAIO touch models have been built to make it easy to switch from a productive workday to pure entertainment, he added.
Speaking at the press conference, the prince said the VAIO Duo 11 puts touch and handwriting right at the heart of one's Windows 8 computing experience. Write, sketch and interact with media and applications on the responsive, touch capable, super-bright, and Full High Definition OptiContrast Panel are among its features.
"A unique pressure-sensitive digital stylus gives the satisfying, expressive feel of handwriting directly on the touchscreen. Make notes, sketch diagrams or highlight key points on your PowerPoint presentation with accuracy and speed. Smart text recognition even lets you quickly convert handwritten notes to text for easy archiving and searches."
Despite its compact size, the VAIOTM Duo 11 is ready for business use with a full complement of ports and interfaces, including Bluetooth Smart Ready, USB 3.0, HDMI, Ethernet and VGA video ports. One won't be slowed down when one is in a hurry with Quick Boot that gets one up and running in seconds.
The prince indicated that a road show is also planned to showcase these latest products beginning Nov. 21 through Dec. 14 in selected major shopping malls in the three main cities of Riyadh, Jeddah and Alkhobar. He added that both the VAIO Duo 11 and VAIO Cap 20 are currently available in the market.
Showcasing the power of Windows 8, the brand new VAIO models make work and play beautifully intuitive - whether one is relaxing at home or on the move. Stylish notebooks, an innovative slider hybrid, a family-friendly PC and an elegant Ultrabook, make up the 10-point multi-touch screens in the new VAIO collection.
Slim and light, VAIO Duo 11 weighs approximately 1.3 kg and features an 11.6-inch screen and is hand-built in Japan with quality craftsmanship that only Sony can deliver pick up the VAIO Duo 11 in one hand and use in tablet mode to browse the web or enjoy music and videos while traveling.
In the office, slide out the keyboard and maximize your productivity with a fully-featured PC powered by the latest 3rd generation Intel Core processors.
Marrying the tablet and conventional desktop PC, the new VAIO Tap 20 transforms home computing into a fun, engaging experience. Featuring a large, fully adjustable 20-inch touchscreen and integrated battery, the VAIO Tap 20 offers new usage opportunities for individuals as well as the entire family.