Starbucks cups to come with a political message



The Associated Press

Published — Saturday 29 December 2012

Last update 29 December 2012 12:48 am

| نسخة PDF Print News | A A

NEW YORK: Starbucks is using its coffee cups to jump into the political fray in Washington.
The world’s biggest coffee chain is asking employees at cafes in the Washington, D.C. area to scribble the words “Come Together” on cups for drink orders on Thursday and Friday. CEO Howard Schultz says the words are intended as a message to lawmakers about the damage being caused by the divisive negotiations over the “fiscal cliff.”
It’s the first time employees at Starbucks cafes are being asked to write anything other than customers’ names on cups.
While companies generally steer clear of politics to avoid alienating customers, the plea to “Come Together” is a sentiment unlikely to cause controversy.
This isn’t the first time the coffee chain is using its platform to send a political message. In the summer of 2011, Schultz also asked other CEOs and the public to stop making campaign contributions until politicians found a way to deal with a crisis over the debt ceiling that led to a downgrade in the country’s credit rating.
For its latest push, Starbucks took out an ad in the Washington Post on Thursday showing a cup with the words “Come Together” on it.
As for whether customers will be confused by the “Come Together” message or understand that it’s related to the fiscal cliff, Schultz said in an interview that there’s wide public awareness about the negotiations and that Starbucks will use social media to explain the effort. The Seattle-based company says test runs at select stores showed operations wouldn’t be slowed.
Schultz says the message is a way to underscore the damage being done to the “consumer psyche and behavior” by the talks. Although he says Starbucks sales haven’t been affected, he points out that Wal-Mart Stores Inc. CEO Mike Duke warned that fears over the fiscal cliff could cause Americans to pull back on holiday spending. Early figures have shown a relatively weak shopping season.
As for the negotiations, Schultz isn’t taking any sides on the issues of tax increases or spending cuts.

What's happening around Saudi Arabia

JEDDAH: Grand Mufti and Chairman of the Council of Senior Scholarships Sheikh Abdulaziz Abdullah Al-Asheikh called on astronomers questioning the accuracy of prayer timings in the Umm Al-Qura calendar to refrain from confusing people, and confirmed t...
JEDDAH: Turkey’s security agencies have arrested 15,000 members of the Daesh terrorist organization at its airports and border crossings, a diplomat said here recently.The Daesh members had attempted to enter Turkey territory, said Fikrat Ozar, consu...
JEDDAH: The Saudi government has welcomed the Gulf Cooperation Council’s proposals to fight terrorist groups that are attempting to undermine the region’s security and social fabric.This comes in the wake of an extraordinary meeting held by the GCC’s...
JEDDAH: The National Anti-Corruption Commission (Nazaha) is racing against the clock to unravel the circumstances surrounding the enrollment of 107,000 beneficiaries on the lists of social insurance without legal entitlements. These beneficiaries are...
MADINAH: Prince Faisal bin Salman, governor of Madinah and chairperson of the board of directors of the Takaful Welfare Society for Orphan Care in Madinah, has inaugurated a project to reconstruct houses of orphans.According to the Takaful program, 1...
RIYADH: The Kingdom on Tuesday announced that vaccination against meningitis is mandatory for all local and international Haj pilgrims, while flu shots are recommended for their own safety.Health Ministry Spokesman Khalid Al-Mirghalani told Arab News...
MAKKAH: A mentally-ill Turkish man killed a Sudanese patient in the Makkah Mental Health Hospital of King Abdul Aziz Hospital in Al-Zahir, a news website has reported, quoting Makkah police.The Turkish patient, in his 50s, confronted the Sudanese whe...
RIYADH: Mohammed Ali Al-Husseini, secretary-general of the Arab Muslim Council, based in Lebanon, said here recently that Saudi Arabia enjoys the trust of the international community as the first reference for the Muslim world.The Lebanese Shiite lea...
RIYADH: The King Abdullah City for Atomic and Renewable Energy (K.A.CARE) is working closely with the Ministry of Transportation, the Saudi Electricity Company (SEC), the Saudi Wildlife Authority (SWA) and the Director-General of Military Surveying t...
RIYADH: The Ministry of Education has received requests from 14 governmental agencies that their employees be sent abroad for studies in different specialities. The request is to include the employees as part of the third phase of Custodian of the Tw...
RIYADH: Argentina enjoys excellent ties with Saudi Arabia as it marks its 199th Independence Day anniversary on July 9, according to Ambassador Jaime Sergio Cerda.“Excellent bilateral ties bind the two countries as Argentina holds its 199th Independe...
KUWAIT: Kuwait has detained 26 people suspected of involvement in a suicide bombing on a Shiite mosque last month that killed 27 people, a local daily reported on Monday, quoting the public prosecutor.The June 26 attack by Daesh jolted Kuwait, raisin...
JEDDAH: A small fire broke out on the roof of the Grand Mosque on Monday morning, causing minor injuries to five people, including members of the Civil Defense, one security officer and three workers. The fire broke out at about 2 a.m. and covered an...
RIYADH: Mosques across the Kingdom will conduct midnight prayers (Qiyam Al-Layl) at 1.a.m beginning Tuesday to mark the beginning of the last 10 days of Ramadan.“The special prayers are conducted during the last 10 days of the holy month from 1 a.m.,...
JEDDAH: The director general of the Saudi Industrial Property Authority, Saleh Rasheed, has said that Sadeer Industrial City, which is regarded as one of the largest industrial cities in the Kingdom, possesses great capabilities that sets it apart as...

Stay Connected

Facebook