Thursday 22 November 2012
Last Update 22 November 2012 12:01 am
Ferrari Tailor-Made is the new exclusive personalization program from Maranello developed specifically for clients wishing to create a truly bespoke car that will be a clear expression of their own unique personalities and tastes.
The Tailor-Made program continues a longstanding Maranello tradition which began in the 1950s and 60s, a time when clients personalized their cars as a matter of course and enjoyed huge freedom when it came to materials, colors and finish. The result was genuinely unique cars tailored to suit the desires of each individual owner.
That prestigious past has now been revived through a program that permits owners to specify every last detail of their Ferrari, from the exterior livery color to the cabin trim, via a completely unprecedented choice of finishes, accessories, materials, treatments and colors. All of which are the fruit of the ongoing research and development by the Ferrari Styling Center, taking inspiration from the company’s core values of innovation, elegance and passion.
The client’s personal wishes and aspirations lie at the very heart of the Tailor-Made program. Owners are assisted and guided through the selection process by their own Personal Designer who is charged with guaranteeing that the resulting cars are both unique and consistent with the Ferrari brand and its tradition. Once the car’s details have been defined, the client can then track all of the various processes involved in its creation, right up until they take delivery. Naturally, they are very welcome to come to Maranello to pick up their car in person if they so wish.
Creativity, research, original materials, superb craftsmanship and attention to detail are the cornerstones of the Tailor-Made program, which offers three collections inspired directly by Ferrari’s DNA: Scuderia, Classica and Inedita.
Scuderia takes its inspiration from Ferrari’s sporting history, offering a choice of racing-derived materials, finishes and liveries. The Classica collection, on the other hand, provides a modern twist on the styling cues and features of Maranello’s iconic GTs. Lastly, Inedita lives up to its name by introducing an element of experimentation and innovation in terms of styling, colors and materials.
Clients are given enormous freedom in their decision making, being able to select everything from traditional and luxury materials, of the likes of cashmere, to trendy ones like denim, and high-tech, innovative carbon-fiber, available to them. This allows clients to achieve a level of exclusivity that’s absolutely unprecedented in the automotive sector. In fact, this is the first time many of the materials offered have been adopted and homologated for use in cars.
Clients are invited to Maranello as part of the Tailor-Made program. There they will find a dedicated area that looks and feels very much like a haute couture studio with a huge array of samples of materials, treatments and colors to browse. There is also a material scanner that will provide owners with a preview of the final result.
Maximum performance, tradition, innovation. These are the Ferrari brand core values that underpin all three collections created by the Styling Center to inspire clients interested in the Tailor-Made program. Scuderia, Classica and Inedita are the three different “worlds” to choose from to create bespoke Ferraris through unique combinations of the many options available.
Guided and advised by their Personal Designer, new owners can make their selections from the collections to reflect their own personal tastes. They are also welcome to suggest innovative, new solutions and materials, which the Styling Centre will then assess for compatibility.
Racing has always been the lifeblood of Ferrari which has enjoyed unparalleled success on the world’s circuits since its earliest days.
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