Toyota’s new RAV4 SUV arrives with multitude of driver-focused features



Published — Thursday 17 January 2013

Last update 18 January 2013 1:20 pm

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First seen in a sneak preview at the recent Saudi International Motor Show (SIMS) in Jeddah, Toyota ALJ has now launched sales of the fourth-generation all-new 2013 RAV4 SUV (sport utility vehicle) across Saudi Arabia.
“We are very excited to bring this superb SUV to the Saudi market,” said Adel Ezzat, MD marketing at Abdul Latif Jameel (ALJ), authorized distributor of Toyota in Saudi Arabia. "The RAV4 is a bold reinvention of the world’s original crossover SUV, offering balanced performance and capability, while being more engaging and fun to drive. It also offers great fuel efficiency, spacious rear space, striking design, and a compelling array of standard features."
The 2013 RAV4 draws on the innovative heritage of the original model, which started an industry trend and sets a new standard for the compact SUV market with more than 4.5 million units sold since 1994 in over 150 countries. Offering customers sophisticated dynamic and strong styling, refined, premium-quality interior design and a new Dynamic Torque Control 4WD, in addition to being a more engaging and fun drive with fuel efficient powertrain, the RAV 4 comes with the assurance of three generations of satisfied customers, he added.
According to Makoto Arimoto, RAV4 chief engineer at Toyota Motor Corporation, “With the 2013 RAV4, what we have achieved is a sportier driving experience characteristic of a 4WD vehicle while enhancing the agile handling performance. Over 700 staff members came together to prioritize the feelings of each customer in the development of the new-generation RAV4.”
The sporty new front defines RAV4’s athletic presence and sophisticated strength. In a significant break with its heritage, the RAV4 switches from its side-hinged rear door to a convenient roof-hinged liftgate with a spare tire stored under the cargo floor.
The new RAV4’s interior has a premium, sophisticated look with soft-touch accents and driver-centric controls. The driver-centric dash panel and the gauges all feature new Clear Blue illumination, which provides crisp visibility in most ambient light conditions. All steering wheels have controls for audio, Bluetooth hands-free phone and audio.
The 2013 RAV4 arrives with a multitude of driver-focused features, including a Sport Mode for enhanced performance and road feel.

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