US election, iPhone 5, Kardashian top Yahoo! 2012 searches



Reuters

Published — Tuesday 4 December 2012

Last update 3 December 2012 11:07 pm

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LOS ANGELES: The US presidential election became the most-searched item and Kim Kardashian was the most-searched person on Yahoo! in a year when online searches were dominated by big news stories and pop culture obsessions, the search engine company said yesterday. The search term “election” topped the list of searches, led not only by extensive media coverage but also widening conversation on online social media platforms.
The term “political polls” was No. 8 of the top 10 Yahoo! searches of the year. “iPhone 5” came in at No. 2, which Chan said was interesting “in a post-Steve Jobs era” because while Apple Inc’s iPhone has featured regularly in the top searches since the first generation emerged in 2007, this was the first time a specific model had appeared high on the list.
Reality star Kim Kardashian was the most-searched person on the website, coming in at No. 3 and leading six famous women in the top 10. Chan said Kardashian’s “notoriety has kept her at the top,” citing her ongoing divorce saga with ex-husband Kris Humphries, her high-profile relationship with rapper Kanye West and her E! channel reality shows.
Sports Illustrated cover model Kate Upton, British royal Kate Middleton, late singer Whitney Houston, troubled former child star Lindsay Lohan and pop star and former “American Idol” judge Jennifer Lopez all featured in the top 10 after being in the news prominently throughout the year.

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