YahLive to broadcast Saudi channels in HD



JEDDAH: IBRAHIM NAFFEE

Published — Friday 14 December 2012

Last update 14 December 2012 5:30 am

| نسخة PDF Print News | A A

The CEO of YahLive, the UAE-based satellite broadcast platform, has confirmed that his company will soon broadcast the six Saudi TV channels in high-definition (HD).
In an interview with Ibrahim Naffee, Mohamed Youssif said the investment made in the broadcast technology of Saudi TV channels will ensure that Saudi TV remains at the forefront of the country’s move toward HD and delivers the very best quality signal to viewers. HD offers a true “being there” experience, Youssif said.
“YahLive will have 50 channels broadcast at 52.5E by the end of 2012 and many more in early 2013. Dubai Media Inc., Abu Dhabi Media, Saudi
TV and MBC are among the Arab channels that have been transferred to HD broadcasting technology. In addition to broadcasting these Arabic channels, we are supporting the conversion of their broadcast platforms to HD, enabling them to make a much quicker conversion than they would make otherwise,” he said.


Can you explain the role of technology in supporting the media? What are the advantages of HD in this field?
Technology drives social development. From the innovation of the printing press to the advent of radio and television, technology has facilitated communication and the widespread timely dissemination of information. Media have been at the forefront of each wave of the technological revolution, whether it is radio wave transmission or satellite distribution.
We are now witnessing the next generation of development in broadcast technology with the conversion of channels from standard-definition to high-definition. This is the next step in the 20-year technology cycle that first saw analogue signals progress to digital.
The momentum behind the conversion of television channels to high-definition is staggering, both globally and here across the Middle East. First, the consumer electronics industry drove adoption of HD-ready television sets, and now we are seeing the adoption of the technology by broadcasters to ensure that viewers at home receive the true HD experience — the best possible quality of picture and clarity of sound.
To facilitate the development of high-definition TV in the Middle East, the YahLive platform provides the meeting ground for HD broadcasters and viewers as the home of HD across the Middle East and North Africa (MENA) region. Uniquely, all channels broadcast on the YahLive platform are exclusively in high-definition, offering viewers the latest quality HD channels from a single dish pointing at the Yahsat Satellite at 52.5 degrees east.
The rapid adoption of HD as the television standard by broadcasters — and demanded by viewers — can be shown by the speed with which broadcasters and viewers adopted the MPEG-2 digital standard. It was first available across the Middle East in 1995 and now more than 40 million TV households across the MENA region are viewing digital transmissions.

How do you evaluate the investments in the media technology field in the Gulf region?
It’s surprising that the move to HD did not come sooner and faster. That’s why at YahLive, we have created the regional HD ‘hotspot’ to speed up the delivery of high-definition channels to television households across the region.
Prior to this, there was no single destination for high-definition, which made it difficult for viewers to understand where to get their HD content. Equally, broadcasters did not see the value in investing in upgrading the facilities to broadcast in HD, because they didn’t see the demand.

Can you describe your deal with the Saudi channels to transfer them to HD broadcasting technology? What is the value of this deal?
We are delighted to have the opportunity to broadcast the six Saudi TV channels — Saudi 1, Qur’an Kareem, Al-Sunnah, Al-Ekhbariya, Al-Thaqafiya, and Sport 1 in HD.
The investment that Saudi TV is making in its broadcast technology will ensure that it remains at the forefront of the country’s move toward HD and deliver the very best quality signal to viewers. HD offers a true ‘being there’ experience.

How many Arab channels have been transferred to HD broadcasting technology?
Dubai Media, Inc., Abu Dhabi Media, Saudi TV, and MBC are among the Arab channels that have been transferred to HD broadcasting technology. In addition to broadcasting these Arabic channels, we are supporting the conversion of their broadcast platforms to HD, enabling them to make a much quicker conversion than they would make otherwise. YahLive will have 50 channels broadcast at 52.5E by the end of 2012 and many more early in 2013.

Do you think the HD technology will dominate TV broadcasting?
In some areas of the world, like Europe, the US and Japan, SD broadcasting is no longer being accepted by consumers, so yes, HD technology will dominate television broadcasting globally.
As consumers start watching television in HD, they will see the limitations of SD and no longer be able to accept anything less than the best content in the purest HD. While initial HD adoption has been slow in the Middle East compared with that of the US and Europe, we are seeing real momentum from broadcasters in making the upgrade to their transmissions in partnership with YahLive.

How do you see your operations in the Middle East and North Africa to support HD broadcasting technology?
As a joint venture company with SES, a global satellite operator with over 50 satellites, and Al Yah Satellite Communications Company (YahSat), we have local knowledge and operations plus a global footprint, which allows us to anticipate industry trends and deliver real solutions.
We are constantly adding valuable broadcasters to our satellite through uplinks in Jordan, London and Cairo. We are also partnering with major telecom networks like Etisalat for content delivery. Broadcasting at 52.5 degrees East, our beams cover the Gulf and North Africa giving us the flexibility
to uplink from any beam and
regionalize their broadcasters offerings to any coverage area.

What's happening around Saudi Arabia

RIYADH: The $22-billion Riyadh Metro project is going on according to the plan despite the fact that many global projects are faltering.“There are many stalled projects all over the world and not in the Kingdom alone, but the metro project in the Sau...
JEDDAH: Four members of the Commission for the Promotion of Virtue and the Prevention of Vice (Haia) were stabbed by a youth who was allegedly trying to blackmail a girl in Jeddah. The incident happened on Tuesday night and the four officers, who sus...
RIYADH: A recent report released by the Ministry of Labor revealed that the number of violations registered on the ministry’s electronic program “Together for Monitoring” in the months of December 2015 and January 2016 amounted to 484, of which 157 w...
RIYADH: Health Minister Khalid Al-Falih visited the medical complex in Thuwal, near Jeddah, on Tuesday. The facility was set up by Saudi Aramco, whose chairman is the health minister himself.According to the minister, the complex provides primary hea...
JEDDAH: A number of Shoura Council members have voiced objections to some imams who express their personal opinions during Friday sermons.The members asked the Ministry of Islamic Affairs to supervise the sermons to make sure they were written by spe...
MADINAH: Street vendors near the Prophet’s Mosque pose a risk to the country’s reputation and economy besides blocking the way of service cars, Red Crescent and Civil Defense vehicles, an expert has said.Ninety-eight percent of these street merchants...
RIYADH: Appropriate action has been taken against the Haia members who were involved in beating up a girl opposite the Nakheel shopping mall here recently, but the girl was also at fault, a Haia official has clarified.“A probe has revealed that the g...
I am from the east of France but moved to Saudi Arabia from Paris in 1990. I worked for a princess as a French language tutor. I was young and single. I thought it was very exotic and mysterious. I lived in a palace. I left Saudi Arabia in 1992 and c...
JEDDAH: The Pakistan Repatriation Council (PRC) held a symposium on Kashmir and the obligation of Muslim world toward Kashmiris.It was presided by Ali Al-Ghamdi, a former Saudi diplomat. Other guests and speakers at the event were Shahid Nayeem, pres...
DAMMAM: A total of 627 kidney transplant surgeries were performed in the Kingdom last year, bringing the number of kidney transplants, performed since the beginning of the organ donation program, to 9,000 surgeries, said Dr. Faisal Shaheen, director...
ABHA: Saudi women spend more on cosmetics compared to women in the West, the Arab world and even in the Gulf, economic studies show.Recent statistics issued by the Saudi Customs suggest the amount of imported cosmetics in the past year exceeded SR2.3...
RIYADH: A study is under way to provide health insurance to Umrah pilgrims and domestic workers and certain articles of the health regulations needs to be amended, an official has said.According to local media, the statement was made by Mohammed bin...
JEDDAH: The government last year helped over 2,000 children overcome circumstances that forced them to beg or work illegally. The number of children who got help to overcome was 2,039 last year, of which the proportion of the Saudi children was 16 pe...
RIYADH: The number of visitors to the United Kingdom from Saudi Arabia has been steadily increasing from 89,000 in 2009 to 144,000 in 2014.This was revealed at a presentation made to mark the launch of “Visit Britain” program in Riyadh on Wednesday....
NAJRAN: Three members of the Saudi National Guard died in Rabuah, Najran, on Wednesday.National Guard spokesman Maj. Mohammed Omari identified them as Lt. Faisal bin Abdullah Al-Shehri, Lt. Faisal bin Talal Al-Toub and Lt. Saud bin Khaled Al-Rukhayye...

Stay Connected

Facebook