Zee Alwan presents Indian serials dubbed in Arabic

Updated 11 July 2012
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Zee Alwan presents Indian serials dubbed in Arabic

Zee Entertainment Enterprise LLC, described as the largest Asian television network in the world, has launched a new Arabic channel, Zee Alwan, with unique content aimed at Arab family audiences, including a diverse choice of Arabic serials and hugely popular Indian TV serials dubbed in Arabic.
Zee Alwan marks the first time that some of India's most popular television serials are brought to the Middle East in Arabic. The move builds on the growing popularity of Bollywood in the Arab world as well as the strong and historic cultural links between the Arab world and India, with Indian family serials set to appeal to Arabic audiences.
Zee Alwan will be set apart for its diverse programming, which not only includes dubbed Indian serials but also popular shows on cookery, health and fitness, and travel features, among others. A number of Arabic serials, produced and set in the Arab world, will also be aired.
Mukund Cairae, CEO for Middle East, North Africa & Pakistan, Zee Entertainment Enterprise LLC, said: "With Zee Alwan, we are delighted to offer our audiences in the Arab world a dedicated channel that presents popular Indian serials dubbed in Arabic, and tailored for Arabic family audiences. The cultural context outlined in these popular serials will resonate with Arabic audiences as they are essentially about human values, family bonding, friendships and relationships. The historic ties between the Arab world and India will further enable Arabic audiences to relate to the serials."
Zee Alwan completes the mission that Zee Aflam started by offering the full range of Indian content for the entire Arab family. The programs respect the sensitivities of Arab audiences, especially women, and will have dedicated programming that will further appeal to them. Zee Alwan will also have Arab female anchors to present the shows, provide recaps on earlier episodes, and present vignettes from upcoming episodes.


Bank Al-Bilad leaders benefit from Ashridge program

Updated 19 July 2018
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Bank Al-Bilad leaders benefit from Ashridge program

More than 20 senior leaders from Bank Al-Bilad recently participated in an Ashridge Executive Education Leadership Development Program in Riyadh. With a focus on building 21st century leadership capabilities, this highly experiential and practical learning approach helped leaders communicate their strategic vision, set direction and develop high-performing teams to succeed within the dynamic and fast-moving Saudi banking sector.
With over 20 years of experience in developing regional business leaders, Ashridge delivered a highly customized program, designed not only to address the specific challenges facing the bank’s leaders today, but also to unlock emerging opportunities in the future.
Haitham Al-Medainy, general manager of Bank Al-Bilad, said: “Banking executives must constantly evolve their strategic platforms to keep pace with emerging challenges. In our sector, change is constant — from changing regulations to economic movements — and our leaders need to be prepared to tackle these issues with a focus on organizational leadership. The Ashridge program combined leadership development with strategic thinking and gave them hands-on development in solving their daily business challenges.”
The program was led by Ashridge’s international faculty team of Colin Williams and Tony MacRae. “This was an exciting collaborative partnership with Bank Al-Bilad, and a great opportunity to engage with and develop the bank’s leaders around their essential leadership and strategic capabilities necessary to successfully compete in today’s complex and challenging marketplace,” they said in a statement.
Established in 1959, Ashridge is a leading business school for working professionals with an international reputation for leadership development. It is among the 1 percent of business schools globally accredited by AMBA, EQUIS and AACSB; these are the highly regarded benchmarks of quality and standards in business education worldwide.
Each year it works with over 6,000 managers from 850 organizations in 60 countries by helping them to develop their leadership capabilities.
Regionally, Ashridge has over 20 years’ experience in the Middle East, designing and delivering senior leadership assessment and development projects.