Zee Alwan presents Indian serials dubbed in Arabic

Updated 11 July 2012
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Zee Alwan presents Indian serials dubbed in Arabic

Zee Entertainment Enterprise LLC, described as the largest Asian television network in the world, has launched a new Arabic channel, Zee Alwan, with unique content aimed at Arab family audiences, including a diverse choice of Arabic serials and hugely popular Indian TV serials dubbed in Arabic.
Zee Alwan marks the first time that some of India's most popular television serials are brought to the Middle East in Arabic. The move builds on the growing popularity of Bollywood in the Arab world as well as the strong and historic cultural links between the Arab world and India, with Indian family serials set to appeal to Arabic audiences.
Zee Alwan will be set apart for its diverse programming, which not only includes dubbed Indian serials but also popular shows on cookery, health and fitness, and travel features, among others. A number of Arabic serials, produced and set in the Arab world, will also be aired.
Mukund Cairae, CEO for Middle East, North Africa & Pakistan, Zee Entertainment Enterprise LLC, said: "With Zee Alwan, we are delighted to offer our audiences in the Arab world a dedicated channel that presents popular Indian serials dubbed in Arabic, and tailored for Arabic family audiences. The cultural context outlined in these popular serials will resonate with Arabic audiences as they are essentially about human values, family bonding, friendships and relationships. The historic ties between the Arab world and India will further enable Arabic audiences to relate to the serials."
Zee Alwan completes the mission that Zee Aflam started by offering the full range of Indian content for the entire Arab family. The programs respect the sensitivities of Arab audiences, especially women, and will have dedicated programming that will further appeal to them. Zee Alwan will also have Arab female anchors to present the shows, provide recaps on earlier episodes, and present vignettes from upcoming episodes.


LuLu breast cancer campaign recognized

LuLu Regional Director for Saudi Arabia Shehim Mohammed receives the award from Riyadh Governor Prince Faisal bin Bandar. (Photo/Supplied)
Updated 16 October 2018
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LuLu breast cancer campaign recognized

LuLu Hypermarkets recently received a special recognition from Riyadh Governor Prince Faisal bin Bandar for its ongoing support to Zahra Breast Cancer Association in raising awareness on fighting breast cancer. LuLu Regional Director for Saudi Arabia Shehim Mohammed represented LuLu at the award ceremony held at the launch event of Zahra’s breast cancer month campaign.

The campaign announced the organization’s aim to focus on genetic screening for early detection, thereby helping reduce cases of the disease. 

Launched on Sept. 5, LuLu’s in-store campaign titled “Buy Green, Support Pink” aims at caring for the environment and giving back to society. For every customer’s purchase of a LuLu reusable bag, SR1 ($0.27) will be donated to Zahra.

“LuLu is deeply honored to be recognized for our CSR efforts by the Riyadh government. We believe that as a well-known retail destination, our dedicated service to our loyal customers goes beyond providing the best products, but more so to being a committed supporter of various social initiatives. Our sincerest gratitude to Zahra for working hand in hand with us to be an instrument of change for people in need,” Shehim said. 

LuLu has dedicated a special green checkout counter in its stores, where customers can have faster transactions that will save time in shopping when they use the reusable bags. This special counter has been permanently available in stores since the campaign launch.

LuLu has always been a key promoter of sustainability, environment protection, and the less fortunate people. Over the years, the retailer has initiated many projects toward these causes and hopes to continue to do so in the future.