Zee Alwan presents Indian serials dubbed in Arabic

Updated 11 July 2012
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Zee Alwan presents Indian serials dubbed in Arabic

Zee Entertainment Enterprise LLC, described as the largest Asian television network in the world, has launched a new Arabic channel, Zee Alwan, with unique content aimed at Arab family audiences, including a diverse choice of Arabic serials and hugely popular Indian TV serials dubbed in Arabic.
Zee Alwan marks the first time that some of India's most popular television serials are brought to the Middle East in Arabic. The move builds on the growing popularity of Bollywood in the Arab world as well as the strong and historic cultural links between the Arab world and India, with Indian family serials set to appeal to Arabic audiences.
Zee Alwan will be set apart for its diverse programming, which not only includes dubbed Indian serials but also popular shows on cookery, health and fitness, and travel features, among others. A number of Arabic serials, produced and set in the Arab world, will also be aired.
Mukund Cairae, CEO for Middle East, North Africa & Pakistan, Zee Entertainment Enterprise LLC, said: "With Zee Alwan, we are delighted to offer our audiences in the Arab world a dedicated channel that presents popular Indian serials dubbed in Arabic, and tailored for Arabic family audiences. The cultural context outlined in these popular serials will resonate with Arabic audiences as they are essentially about human values, family bonding, friendships and relationships. The historic ties between the Arab world and India will further enable Arabic audiences to relate to the serials."
Zee Alwan completes the mission that Zee Aflam started by offering the full range of Indian content for the entire Arab family. The programs respect the sensitivities of Arab audiences, especially women, and will have dedicated programming that will further appeal to them. Zee Alwan will also have Arab female anchors to present the shows, provide recaps on earlier episodes, and present vignettes from upcoming episodes.


Mideast to add 500 cinema screens in 3-5 years

Updated 20 October 2018
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Mideast to add 500 cinema screens in 3-5 years

The number of cinema screens is set to jump 38.4 percent to 1,800 in the Middle East and North Africa (MENA) region in the next three to five years, up from 1,300 at present, according to a research by PricewaterhouseCooper (PWC), a professional services firm and the knowledge partner of the MENA Cinema Forum.

“There are around 1,300 cinema screens in the MENA region and the number is growing,” said Dr. Martin Berlin, partner and global deals real estate leader at PWC. “We expect 500 new cinema screens to be set up in the MENA region and the majority will be in Saudi Arabia.”

“The biggest opportunities will come from the opening of the Saudi market, followed by the opportunity from sophisticated pricing mechanisms where cinema operators offer price differentiations based on particular timings and days — to help increase box office revenues,” Dr. Berlin said.

The PWC research, to be released at the inaugural two-day MENA Cinema Forum from Oct. 28-29, will offer a detailed research on the current situation and future growth potential of the cinema industry in the Middle East and North Africa (MENA) region.

Leila Masinaei, managing director of GM Events, organizer of the MENA Cinema Forum, said: “The 38.4 percent additional cinema screens will help the entertainment market to grow faster as additional capacities will be high enough to meet the growing demand that is expected to come from Saudi Arabian market.

“The recent liberalization and reform initiatives in Saudi Arabia have opened up a lot of opportunities for industry that will see the biggest boom in the entertainment and cinema industry. Saudi Arabia will soon emerge as the fastest growing market for entertainment.”

Knauf Middle East, a major player in the supply of cinema systems, is optimistic about the growing prospects of its business in the GCC.

“We have been very active doing major projects in Saudi Arabia for many years and are looking forward to bringing our expertise to the Kingdom,” said Amer bin Ahmed, managing director, Knauf, Middle East and India.