Accor focuses on Saudi opportunities

Accor Middle East, a leading hotel operator in the region, is currently staging its annual Middle East Road Show.
It will end on Feb. 20.
One of the most important events on the Accor Middle East calendar, the roadshow provides an opportunity to network with customers and share the progress made over the past year.
It offers a forum for discussing new opportunities within the travel industry and updating regional travel industry leaders on Accor’s brands, properties, products and offers.
As per research, the region is experiencing a period of strong growth with current estimates of more than $ 3 trillion being pumped directly into leisure and tourism and indirectly into supporting infrastructure.
Christophe Landais, managing director Accor Middle East, said: “The latest statistics support Accor’s growth strategy in the Middle East where we have 24 hotels in the pipeline over the next two years. We started 2013 by signing a new Novotel hotel in Jeddah and are now launching our 11th annual Middle East roadshow.”
With representatives from Austria, France, Switzerland, the Netherlands, US, Thailand and Middle East, the roadshow will visit Jeddah, Riyadh, Doha and Kuwait.
It will involve a series of industry workshops and business meetings with major corporate and leisure agencies. Cocktail dinners in the four key markets will provide an opportunity for social networking.
“The Middle East is a vital outbound market for us,” added Philippe Seguin, vice president of sales and marketing, Accor Middle East. 
“During our tour of the four key cities, Accor delegates, who represent more than 30 hotels from 13 countries around the world, will have the chance to discuss their 2013 products and offers with more than 500 leading customers,” he said.
“In the Accor Middle East calendar, the roadshow is a milestone event because we want to strengthen our partnerships with travel companies across the region,” he added.