Body Shop launches first Pulse store in Jeddah

The Body Shop officially opened the doors to one of the world's first Pulse boutiques at Aziz Mall, championing its ethical philosophy — Beauty With Heart.
Beauty with Heart places emphasis on a beauty experience that is more than skin-deep and comes to life through the new Pulse boutique and through the active support of British activist, model and actor Lily Cole — The first global Brand Advocate of the Body Shop.
The Body Shop Pulse boutique is the ultimate beauty browsing experience, where gorgeous products, values and experts come together under one roof. With modern decor and boutique-style, the store incorporates cutting edge design and natural imagery to create a warm, welcoming space for people to shop. Pulse is where activism, beauty and community collide.
With over 120 stores across the western, northern and southern regions of Saudi Arabia by end of 2012, the Body Shop will continue to transform the boundaries of beauty, through its Beauty With Heart brand philosophy.
The Body Shop Middle East Franchisee Account Director, Qasar Qayyum, says: "At The Body Shop we believe that true beauty comes from the heart. It's much more than looking good and feeling good, but it's about doing good too. Our new Pulse boutiques are springing up across Saudi Arabia and we hope that customers, loyal and new, will enjoy the enhanced browsing and shopping experience and new products, as well as find their inner activist to make a difference in our local community and the world we live in."
The Body Shop Saudi West Brand Director, Ramzy Al-Omrani, says: "With fragrance, makeup, skincare, body care and values centre stage, Pulse Creates a unique and memorable experience that engages, educates and informs."