Celebrity chef delivers Rainbow Milk message

Updated 30 January 2013

Celebrity chef delivers Rainbow Milk message

FrieslandCampina Middle East, part of Royal FrieslandCampina — the largest dairy co-operative in the world — has announced that celebrity chef Sanjeev Kapoor will be stepping into the role of Rainbow Milk Ambassador for the Middle East.
Sanjeev Kapoor is a celebrated Indian chef and entrepreneur.
Known for his discerning taste, Sanjeev Kapoor will help the Rainbow brand strengthen its connection with the seven million strong South Asian population living in the Middle East and deliver Rainbow’s message of being the perfect match for tea.
Tea is one of the most important beverages consumed every day.
Rainbow Evaporated Milk adds a rich taste which perfectly complements the tea time experience.
Rainbow Milk has no preservatives and is sourced directly from farms across Northern Europe.
Sanjeev Kapoor said: “As a regular visitor to the Middle East, I have enjoyed the exceptional taste Rainbow Evaporated Milk adds to my cup of tea! Rainbow is a symbol of high quality and tasty dairy products and I am proud to be associated with a brand with such high standards. ”
Sumeet Mathur, marketing director, FrieslandCampina Middle East, said: “We are glad that Sanjeev Kapoor is joining our mission of bringing the taste and goodness of Rainbow Milk to consumers across the region.”

FrieslandCampina, the parent company of Rainbow Milk, is owned by over 14,000 member farmers spread across the Netherlands, Belgium and Germany.
As the largest dairy co-operative in the world, the company maintains control and stringent quality though the dairy value chain — from grass to glass.
As a dairy brand, Rainbow Milk has been present in this region for 56 years.


Zain KSA celebrates key 5G milestone

Updated 14 December 2019

Zain KSA celebrates key 5G milestone

Zain KSA celebrated the finalization of the first phase of the Middle East’s largest 5G network in a special event on Dec. 8 at the Hilton Riyadh. The ceremony, held under the patronage of Minister of Communications and Information Technology Abdullah bin Amer Al-Sawaha, was attended by Zain KSA Chairman Prince Nayef bin Sultan bin Muhammed bin Saud Al-Kabeer, Governor of Communications and Information Technology Commission Dr. Muhammed bin Saud Al-Tamimi, Deputy Minister of Communications and Information Technology Haitham bin Abdulrahman Al-Ohali, and Zain KSA CEO Sultan bin Abdul Aziz Al-Deghaither, along with other dignitaries in the ICT sector.

Prince Nayef said: “Zain KSA’s achievement accompanies the speedy development and innovative services of the digital revolution that the world around us is witnessing. This achievement is significant in its timing, as it coincides with the rapid rise of the Kingdom’s ranking in several prestigious international reports, specifically in the ICT sector. Another aspect that makes this achievement noteworthy is its size, as it offers the broadest coverage of the 5G network, which has positioned the Kingdom as the first in the Middle East, Europe and Africa.”

Prince Nayef pointed out the concurrence of Zain KSA’s accomplishment with the Kingdom’s growing pivotal role at the global economic level, and in becoming the first Arab country to preside over the G20 summit. He affirmed Zain’s commitment to keeping pace with the Kingdom’s economic ambitions in line with its position in employing young national talent. He said the Saudization rate in the company has reached 86 percent, with young Saudis assuming 92 percent of leadership positions.

CEO Al-Deghaither said through its completion of the first phase of the 5G network, Zain KSA confirms its commitment to becoming a key player in the ICT sector. “Zain KSA has made several significant achievements since its inception. Today, we proudly announce that the company has the widest 5G network coverage in the Kingdom and the region.” 

He added that the 5G technology will lead the Kingdom toward a new world with its substantial technologies and capabilities, which will be evident in various sectors through the Internet of Things and the business sector, in addition to other daily functions that will make customer experience easier and more effective.”

Al-Deghaither said that this step comes at a time when Zain KSA is witnessing its best operational performance by reaching the highest profit over the past two years, with SR380 million ($101.3 million) during the first nine months of 2019, and a total of SR332 million for 2018.

With the completion of the first phase of the 5G network, Zain KSA is now offering a range of packages of 5G services for individuals and businesses through a network of 2,600 towers distributed across 27 cities.