Mindshare gears up for agility summit in Dubai

Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The Mindshare team announced this year’s summit under the theme, planning for agility.
Scheduled for Nov. 5 at the Meydan Hotel Gallery in Dubai, the event offers a lineup of industry experts from across the globe spanning the fields of marketing, sports, technology, and behavioral science.
Moderated by The Digital Diet author, Google’s Daniel Sieberg, these celebrity experts are bringing their expertise to the one-day event with subjects like "Planning ahead to score future goals" by soccer legend Ruud Gullit and "Surviving and thriving in the agile age" by technologist Joshua Klein.
Behavioral scientist Olivier Oullier’s panel examines mental agility, while marketing experts Tim Elton and Liam MacManus examine the key to creating agile strategies in real-time.
Planning for agility is all about mastering the three-dimensional landscape of paid, owned, and earned channels working in harmony,” says Mindshare MENA CEO Samir Ayoub. “This event comes as part of our commitment to our stakeholders, we strongly believe it’s beneficial for any professional that aims for more authentic and powerful engagement with customers. As always, Mindshare is keeping your business on the cutting edge with high-impact entertainment and the world’s best panelists.