Mindshare celebrates 15th anniversary

Updated 31 October 2014

Mindshare celebrates 15th anniversary

Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. While celebrating its 15th anniversary, it looks back over its history of innovation and success.
The celebration was designed to toast the Mindshare team members across the world, which Mindshare MENA celebrated with its shareholders. The team started out the day right with welcome drinks and a communal breakfast, then moved on to activities like an instant photo booth, where staff took lots of fun photos to cherish the memories of the special day.
Games and other live entertainment lent an air of carefree fun during lunchtime. An afternoon video conference connected the teams’ best and brightest from Mindshare’s offices across the MENA.
“Anniversaries are a time to look back over all that we have accomplished as an agency,” says Mindshare MENA CEO Samir Ayoub. “With countless attention-grabbing campaigns and an innovative team that injects our work with fun and energy, we are so proud of bringing our brand of original thinking to the world stage over the past 15 years.”


Entertainment hub ‘Xtreme Play’ opens in Jeddah

Updated 26 November 2020

Entertainment hub ‘Xtreme Play’ opens in Jeddah

Xtreme Play, the newest children’s indoor games hub in Jeddah, is offering visitors never-seen-before inflatable attractions, available for the first time in the Kingdom. The family-friendly entertainment center is spread over an area of 2,500 square meters at the Sultan Mall complex on Prince Sultan Street.

Xtreme Play consists of two main sections, namely the Trampoline Main Arena and Inflatable Ninja Warriors. The Trampoline Main Arena consists of several free-jumping zones, including a dodgeball and volleyball court, trampoline basketball court, slam dunk area, and airbag jump, while the Inflatable Ninja Warriors area includes different action games, such as bouncing, jumping, climbing, dodging, foam pit, sliding, maneuvering challenge and sledding challenge. The inflatable equipment has been brought in from specialized international gaming manufacturers and is suitable for children aged six and above.

The center has three halls — all designed in an attractive modern style — that will be used for hosting birthdays parties and events, as well training sessions by instructors specialized in judo, karate, taekwondo, ballet, gymnastics and other sports.

The center is well-equipped for school trips and corporate events. It has an upper viewing lounge overlooking a park, where visitors can enjoy food and drinks. Events for adults and Ninja Warrior tournaments are also held in this area. The management has ensured that all games are completely safe and that children are not exposed to any hard surfaces, which can lead to injuries.

Khalid Souri, board member and CEO of VIM Entertainment Company, which owns Xtreme Play in Jeddah, said: “The launch of the Xtreme Play center promotes the family entertainment industry in Jeddah, and provides world-class indoor entertainment services to all ages, the likes of which are available only in the world’s finest cities.”

He added: “We aim at making the Xtreme Play visit a unique experience for all family members, as it combines entertainment and safety at the same time. We also aim to expand in the rest of the Kingdom’s cities and provinces soon.”