Vizeum, iCom become partners in Kingdom

Vizeum, iCom become partners in Kingdom
Updated 11 April 2015

Vizeum, iCom become partners in Kingdom

Vizeum, iCom become partners in Kingdom

Vizeum MENA, part of Dentsu Aegis Network, and iCom, Integrated Communications Group, has announced the establishment of a new partnership in Saudi Arabia.
With complementary products and services and a shared vision, the alliance claims to aim at adding value both to clients and media stakeholders. The newly formed iCom-Vizeum will be an exclusive partnership, combining Vizeum’s global reputation with iCom’s local capabilities in the Middle East’s largest market.
Owing to the new partnership and just one year after launching in the UAE, Vizeum is now expanding its footprint in the Middle East with a second office. The new operation will service existing Vizeum clients Total and Honda, with a high priority placed on rolling out other network clients who are active in the Middle East and to jointly manage any global/EMEA new business opportunities.
Founded in 2005, iCom was the first fully owned Media Buying Unit in Saudi Arabia and has since become one of the most recognized and well established.
iCom has continued to develop, witnessing substantial growth in size and billings and signing a diverse client portfolio, including Saudi Arabian Airlines, Sadafco Dairies, and Mazda.
Nabil Bakr, CEO, Integrated Communications Group, said: “iCom is proud to have led the way in the creation of the first Saudi Media Agency and now the first global-local tie-up. Our partnering with Vizeum allows us to further develop this. As an international network, Vizeum will help us diffuse the latest knowledge from around the globe and provide best practice. Partnered with iCom, we can uniquely adapt and apply global knowledge to match market needs and dynamics.”
Anouk Bondroit, GM, Vizeum MENA, said: “The synergies between iCom and Vizeum are very clear and we are excited to open a second office in MENA with such a well established partner.”


PwC’s Academy launches accredited CMI qualification

PwC’s Academy launches accredited CMI qualification
Updated 19 January 2021

PwC’s Academy launches accredited CMI qualification

PwC’s Academy launches accredited CMI qualification

PwC’s Academy, the talent and skills development business of PwC, has recently been recognized as an approved center offering the Chartered Management Institute (CMI) qualification in the Middle East. This professional qualification will develop core management skills, and enable aspiring leaders to acquire globally recognized accreditation.

Launching as a public course in February, the Level 5 diploma in management and leadership is designed to give participants the skills and competencies needed to become an effective manager. Live online training will be delivered through a flexible, bite-sized modular program over a one-year period. Upon completion, participants will be one step closer to CMI’s prestigious Chartered Manager status.

Amanda Line, partner at PwC’s Academy, said: “Leadership is required in all areas of an organization, no matter the industry, to set direction and unlock the greatest potential in teams. The CMI qualification not only equips participants with cross-functional management skills that form the building blocks of leadership, the fact that this is a globally recognized accreditation adds confidence to both participants and companies.”

The Level 5 diploma covers core subjects including finance management, project management, planning and procuring, and the principles of management and leadership. Participants can continue to progress through the CMI qualification by earning an award, certificate or diploma, depending on their professional goals.

PwC’s Academy will also offer Level 3 and Level 7 CMI qualifications as in-house training for organizations across the Middle East.

Winston Jacob, head of employer and partner provider relations at CMI, said: “Our mission at CMI is, and has been for the past 70 years, to raise the quality and standard of management in the workplace. We are delighted to partner with PwC’s Academy in the Middle East to offer a number of our globally recognized qualifications, and at a time that has never been more critical for the development of our future leaders.”