Nahdi opens edutainment pharmacy at KidZania

Updated 05 December 2015

Nahdi opens edutainment pharmacy at KidZania

Nahdi, claimed to be the largest pharmaceutical retailer in the MENA, has opened its first Nahdi edutainment pharmacy at KidZania Jeddah. KidZania has chosen it as a partner to represent the pharmaceutical industry.
The design at KidZania mimics the layout of a real Nahdi pharmacy with a medication dispensing section in addition to a health and wellness dedicated area. Each activity is designed to introduce children aged 4 to 14 to the diverse roles that a pharmacist plays, which ultimately serve the welfare of the community as a whole.
Children will have the opportunity to participate in three role-playing activities — as a pharmacist, a merchandiser, and a health and wellness consultant.
Children will be taught how to measure body weight, blood pressure and temperature, and briefed about the most common health problems in the Kingdom, which include, obesity, high blood pressure and diabetes.
Yasser Joharji, CEO of Nahdi, said: “In a globalized, technology-driven and knowledge-based world, we believe that every child should be given the opportunity to contribute to the society while realizing their full potential. As a community-centric pharmacy, we want children to think big and envisage a better tomorrow.”
“KidZania is truly a fascinating concept, giving children a chance to experience the functioning parts of our society’s professional services, while helping them understand and discover their passions in a world filled with options,” he added.
KidZania, an award-winning edutainment concept, claims it is recognized globally for its blend of entertainment and education, which is designed to educate and inspire children up to 14 years old.
Each KidZania replicates the real world in a safe and self-contained kid-sized city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of establishments, which are sponsored and branded by major multinational and local brands.


Investment forum draws global startups to KAEC

Updated 24 February 2020

Investment forum draws global startups to KAEC

More than 60 startups from all over the world including Egypt, the UAE, Lebanon, Turkey, Greece, Poland along with 27 Saudi teams qualified for the final round of MITEF Saudi Startup Competition are set to participate in the Startups Investment Forum (SIF), which will be held in King Abdullah Economic City (KAEC) from March 5 to 7.

SIF is organized by the MIT Enterprise Forum Saudi Arabia, part of the MIT Enterprise Forum global network, in collaboration with Bab Rizq Jameel, an initiative of Community Jameel, and in partnership this year with KAEC and the Saudi General Investment Authority (SAGIA) under the theme “Invest in Saudi Arabia,” as strategic partners. The nine winners of the 4th MITEF Saudi Startup Competition will be named at the StartSmart Conference on March 7, which will include 13 local and international speakers from prestigious universities and organizations.

The StartSmart Conference is a one-day conference that aims to inspire, connect, coach and inform entrepreneurs to succeed faster and smarter. It is a place where all entrepreneurs, angel investors, venture capitalist firms, students, business organizations and high leadership and executives from private and government sectors will meet and engage.

The Startup Investment Forum is a three-day exhibition aimed at providing startups and small businesses around the globe the opportunity to expand their businesses to the Saudi market and meet investors. The event will host workshops delivered by executives from Prince Mohammad bin Salman College of Business and Entrepreneurship and provide opportunities for networking.

Founded in 2015 as part of a global network dedicated to promoting entrepreneurship and innovation worldwide, MITEF Saudi Startup aims at promoting and enriching the entrepreneurship ecosystem in Saudi Arabia, and to celebrate and support all potential startups and entrepreneurs in Saudi Arabia.

MIT Enterprise Forum Saudi Arabia is part of a global network of chapters dedicated to the promotion of entrepreneurship and innovation worldwide. MITEF informs, connects, and coaches Saudi entrepreneurs — enabling them to rapidly transform ideas into companies. 

Founded in 2015 with the goal of promoting and enriching the entrepreneurship ecosystem in Saudi Arabia, MITEF aims to celebrate and support all potential startups and entrepreneurs in the Kingdom through the startup competition.

The MITEF Saudi Startup Competition has three tracks: Startups Track, Social Track and Ideas Track. The competition offers a cash prize of SR325,000 ($86,630), in addition to workshops and training sessions supervised by specialists and experts in all economic and social sectors. The finalists will have the opportunity to participate in StartSmart, one of the MIT Global Forum’s programs organized before the announcement of the winners and attended by specialists from MIT University, US.