L’azurde launches new campaign with celebrities

L’azurde launches new campaign with celebrities
Updated 16 January 2016

L’azurde launches new campaign with celebrities

L’azurde launches new campaign with celebrities

L’azurde, claimed to be the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, has launched its new 2016 campaign led by brand ambassador Elissa.
In harmony with the superstar’s charisma, spontaneity and femininity, the groundbreaking campaign showcases the best of L’azurde’s creative design capabilities displayed in its new jewelry range.
As well as Elissa, L’azurde’s campaign also features a range of regional celebrities, including Egyptian movie star Rasha Al-Mahdi, who featured alongside fellow countryman Adel Imam in last year’s hit-serial Ostath Wa Rae’ees Qesm.
In addition, Saudi singer Hamza Hawsawi The X-Factor, winner of the latest Arabic edition of talent competition, feature in the campaign.
Elissa’s participation in L’azurde’s campaign coincides with her achievement in winning the online music platform Anghami’s award as the first Arabic artist to reach more than 100 million streams to her songs.
The new advertising campaign, filmed in Belgrade, by French director Pascal Dash, differentiates from anything previously seen in the industry. It is themed on the concept of "shining through" where the L’azurde’s jewelry and Elissa bring to life elegant and glamorous situations. The film has been carefully crafted to appeal to L’azurde international customer base.