L’azurde launches new campaign with celebrities

Updated 16 January 2016

L’azurde launches new campaign with celebrities

L’azurde, claimed to be the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, has launched its new 2016 campaign led by brand ambassador Elissa.
In harmony with the superstar’s charisma, spontaneity and femininity, the groundbreaking campaign showcases the best of L’azurde’s creative design capabilities displayed in its new jewelry range.
As well as Elissa, L’azurde’s campaign also features a range of regional celebrities, including Egyptian movie star Rasha Al-Mahdi, who featured alongside fellow countryman Adel Imam in last year’s hit-serial Ostath Wa Rae’ees Qesm.
In addition, Saudi singer Hamza Hawsawi The X-Factor, winner of the latest Arabic edition of talent competition, feature in the campaign.
Elissa’s participation in L’azurde’s campaign coincides with her achievement in winning the online music platform Anghami’s award as the first Arabic artist to reach more than 100 million streams to her songs.
The new advertising campaign, filmed in Belgrade, by French director Pascal Dash, differentiates from anything previously seen in the industry. It is themed on the concept of "shining through" where the L’azurde’s jewelry and Elissa bring to life elegant and glamorous situations. The film has been carefully crafted to appeal to L’azurde international customer base.

Hyundai launches new i30 N in South Africa

Updated 19 February 2020

Hyundai launches new i30 N in South Africa

Hyundai Motors has increased its presence in South Africa by launching its first mass-produced high-performance car — i30 N — last week in Cape Town. 

The first model of the N brand, the i30 N is Hyundai’s first high-performance car, which has been developed with a key focus on its race-track capability and its ability to be a fun-to-drive everyday sports car. 

“Advanced technology and a high level of driver customization has been built into the i30 N, which means it can play the role of a comfort-oriented commuter as well as a race-track ready performance car,” the automaker said.

The i30 N has a 1,998 cc, four-cylinder turbocharged petrol engine, with its maximum power output of 202 kW reached at 6,000 r/minute, while maximum torque is achieved from 1,500 to 4 700 r/minute. 

The power is delivered to the front wheels of the i30 N through a six-speed manual gearbox and has five different drive modes: Eco, Normal, Sport, N and N Custom, which can be accessed through two dedicated buttons on the car’s steering wheel. 

The i30 N has a rev matching function built-in to adjust the engine revolutions when the driver shifts from a higher to a lower gear, thereby ensuring smooth gear shifting. The dual muffler exhaust sounds add to the pleasure of commanding a high-performance vehicle.

Speaking at the launch, Niall Lynch, CEO of Hyundai Automotive South, said: “The i30 N is one of the most exciting cars Hyundai has made in the recent years highlighting Hyundai’s talented designers and engineers who are always setting new standards.

“It is a high-performance car meant to deliver a fun driving experience and I have no doubt there’s a bright future in store for the Hyundai i30 N in South Africa. It has already been described as a ‘game changer’ with more than 20,000 units sold across Europe since we started trading in 2017.”

The i30 N has stylish 19-inch wheels with 235/35R19 Pirelli P-Zero high-performance tires and red brake callipers featuring the N-logo. Aggressive bumpers with larger air intakes and a red character line, an aerodynamic rear spoiler with a triangular brake light, and a dual muffler exhaust complete the sleek, sporty look.

The i30 N also features the electronically controlled suspension (ECS) and electronically controlled limited-slip differential, which ensures an exhilarating drive with cornering capabilities that befits the i30 N’s hot-hatch character.

Customers can choose from five color options — Polar White, Performance Blue, Micron Grey, Phantom Black and Engine Red.

Hyundai plans to launch the i30 N model in the Middle East toward the end of 2020.