BA introduce new On Business loyalty program to support Saudi SMEs

British Airways (BA) has launched its revitalized On Business loyalty scheme, which will help Saudi Arabia’s small and medium sized enterprises (SMEs) make even more of their travel budgets.
The new offering brings together the business loyalty programs of BA, Iberia and American Airlines, allowing customers to collect and spend on all three under one scheme.
The improved On Business program, which already saves customers 30 million pounds a year on flights, now rewards points based on spend rather than distance travelled or number of flights.
Other new benefits to the popular platform include cash discounts on selected flights, three tier ranking system to boost earning power, handpicked offers and bonuses for members, and a new, easy to use online account management tool.
The new On Business has also been made more flexible so members who want immediate savings can even choose an upfront discount on flights if that works better for their company than collecting points.
A three tier system is being introduced, which relates to the amount customers spend on travel each year. As users progress through the tiers, they save more to spend on reward flights and upgrades.
Entry tier members need to spend at least 2,200 pounds to earn enough points to redeem a reward flight on UK domestic routes and flights in Europe. On Business has launched a new website.
Paolo De Renzis, head of sales for BA across the MEA and Central Asia, said: “Our research told us members wanted a program that was simple to understand, helped them manage their travel costs and recognized them for all of their spend with us.
The changes we’ve made do exactly this. A simple way of earning points based on spend, a simple way of delivering immediate savings through discounts and tiers to reward loyalty.”