Haagen-Dazs opens flagship café in Jeddah

Updated 10 February 2016

Haagen-Dazs opens flagship café in Jeddah

Haagen-Dazs opened its flagship ice-cream café on the Jeddah Corniche.
Manolis Kontos, MD, General Mills Middle East, Turkey and North Africa (MENAT) and Sub Saharan Africa (SSA), highlighted this as part of the development strategy of the brand in the region and said strong emphasis is being placed on the Saudi market.
The flagship café in Jeddah is described as the largest in the region and will showcase a full range of flavors and creations and in the future will spearhead the roll out of new flavors against a more discerning café experience.
“This new Haagen-Dazs Café will strengthen the iconic ice cream brand's presence in Jeddah, and incorporates the brand's new exclusive and luxurious design." Michela Andrenacci, marketing director, General Mills MENAT said.”
The six Haagen-Dazs cafés in Saudi Arabia join the brand's existing outlets throughout the Middle East, bringing the number of cafés to 40 in total in the Middle East, Turkey and Africa region. This is in conjunction with an ambitious expansion drive in the retail channel too, where the brand was launched in large supermarkets and hypermarkets in the last year in the Kingdom, bringing the experience of Haagen Dazs' flavors closer to customers.
In October 2015, the brand launched the new Real campaign in the region on TV and through various other consumer touch-points. Real ice-cream for refined taste’ helped communicate Haagen Dazs' experience and was a result of a product exclusively crafted using 100 percent fresh milk and 0 percent artificial ingredients.
While future outlets will soon join the Haagen-Dazs Corniche Café, this 230 sqm location in the heart of the Corniche is expected to provide seating for up to 125 people and become the new address in the Kingdom, under the stewardship of its franchisee, Abdulaziz Alothman, chairman of Al-Othman Holding Company.


Line-up for FIKR17 conference in Saudi Arabia announced

Updated 13 November 2019

Line-up for FIKR17 conference in Saudi Arabia announced

The Arab Thought Foundation has announced the agenda of this year’s annual conference, FIKR17, in partnership with King Abdulaziz Center for World Culture “Ithra”, held under the theme “Towards a New Arab Thinking.”
The conference will be held in Dhahran, Saudi Arabia between 2-5 December 2019.
FIKR17 will bring together high-level officials, politicians, intellectuals, and media personalities led by Prince Khalid Al-Faisal, President of the Arab Thought Foundation, and Arab League Secretary General Mr. Ahmed Aboul Gheit. Over the course of FIKR17, these thought leaders will provide deep understanding and paths to solutions for key questions facing the Arab World and its future, including:

  • What are the challenges of technology, science and modern approaches to knowledge?
  • Where are we currently from renewing our societies and social concepts?
  • Where does the Arab individual stand within the international system, and how does he tackle the subject of globalization while defending an interactive identity that is open to the world?
  • Where are Arab intellectuals in their attempts to renew the Arab thought, and in building a renewed philosophy capable of making contributions to the global effort of contemporary thought?

Conference Program Details
Monday, December 2: FIKR17 will open with a formal ceremony at 7:00 pm, including a speech by Professor Dr. Henry Awit, Director General of the Arab Thought Foundation, followed by a speech from the representative of “Ithra”, the Lead Partner of the conference. It will also include speeches by Arab League Secretary General Mr. Ahmed Aboul Gheit and HRH Prince Khalid Al-Faisal, President of the Arab Thought Foundation.
Tuesday, December 3: FIKR17 will start with an opening session titled “Arab Thought and Innovation Prospects,” followed by the first general session entitled “Today’s world…tomorrow’s world: transformations, challenges, and visions”.
In addition, four specialized sessions will be held under the following headlines:. Delivering new educational policies to help build a new Arab Thought, The role of social and human sciences in renewing Arab Thought, New perspectives on the concepts of state, citizenship and participation, Pluralism and the culture of tolerance and social peace.
Wednesday, December 4: The conference will continue with four specialized morning sessions covering the topics of ” Towards a new understanding of growth, Industry and manufacturing:analysis of pillars for development, Digital Economy, The role of civic society in renewing Arab Thought.
In the afternoon, the second general session will be held on the “4th Industrial Revolution” followed by reports on youth discussion groups.
Thursday, December 5: The conference will conclude with detailed reports on the specialized sessions. At 12:00 pm, the third general session titled “Arab Intellectuals and Their Role in Arab Thought Renewal” will be held, followed by the closing remarks.