Digital professionals exchange bright ideas at Mindshare Media Summit

Mindshare, an agency dedicated to innovative brand development for its clients, recently concluded its third annual Media Summit, at the Address Dubai Marina in the UAE. The event brought together some of the brightest minds in technology and marketing, focusing on the “Generation Multi-Screen” theme. Through a number of engaging presentations, the summit took a winding journey of discovery into the potential future of our 'multi-screened' world in which smartphones, tablets, laptops, desktop computers, and televisions have taken a dominant role in daily life. Over 300 attendees from a range of industries, from marketing professionals to business leaders and media, participated in the event.
The summit featured some of the foremost thinkers on the intersection of social behavior and consumer electronics, including keynote speaker Mike Walsh, a best-selling author on trends in technology. Also giving remarks were Olivier Van Duuren from Microsoft's Solutions & Innovations team, and Jeff Cole from the Center for the Digital Future, while Jamil Abu-Wardeh, founder of JAW Media, looked at the potential growth and influence of stand-up comedy on social media platforms. Mindshare Global Digital Leader Norm Johnston gave a presentation on the effect of the multi-screen lifestyle on human social behavior, and Robbie Douek, head of mobile product solutions SEEMEA at Google, talked about how our electronic "smart" devices are getting intuitive with each passing day.
The final addition filling out the line-up of speakers was Osman Sultan, CEO of du Emirates Integrated Telecommunications PJSC, who briefed the audience on mobile and multi-screen developments particular to the UAE market.
"Once again we have been able to push the boundaries with this media summit," commented Samir Ayoub, CEO of Mindshare in the MENA region.