Giordano spearheads growth and customer support across regions

JEDDAH: Giordano, a global retailer well known for its timeless and essential fashion, is aggressively expanding their operations in the Middle East, Africa and South Asian regions.
With multiple stores in the pipeline, innovative store designs and a growing customer loyalty, Giordano maintains its powerful presence.
In 2015 alone, Giordano opened 15 stores in the UAE, Saudi Arabia, Zambia, Sri Lanka and Pakistan, with another 10 stores in the pipeline for next year.
The list includes new shops in Lulu Mall and Jubail Mall in Saudi Arabia, Shindagha City Center, Dubai and the refurbished store at the Mall of the Emirates.
In keeping with the times and in a move to reinvent itself, Giordano is showcasing new cutting edge store designs in Dubai, UAE.
The Giordano store at Mall of the Emirates re-defines customer experience as the first of the brand’s store to use 100 percent LED lighting.
The design focused on white and brown in multitude tones to attain a more cohesive approach. The main finish is made of wood and back-painted glass for a smarter, classic, refined and polished feel. 
The entrance has been maximized and a 3D wall with LED cove lighting further highlights the store.
“In recognizing the truly dynamic nature of the region, we have opened more than 250 stores within the past two decades. It is essential that Giordano, as a truly customer centric brand, be made accessible across all regions, geographies and cultures,” said Ishwar Chugani, managing director of Giordano Middle East FZE and executive director of Giordano International.
Providing distinguished customer service has made Giordano one of the most successful retail brands in the region.
Its loyalty program World Without Strangers was one of the first global cardless loyalty programs to reach the Middle East in 2007.