‘Tube Up’ channel claims record 13 million viewers

Updated 03 January 2016

‘Tube Up’ channel claims record 13 million viewers

JEDDAH: Tube Up channel claims to have broken the ratings record with 13 million viewers in less than 300 days, attracting more than 153,000 subscribers at the end of 2015.
The new channel is stated to be “extremely distinguished with its rich contents with a unique blend of humorous programs” tackling vital topics either in social, sport or cultural scopes.
In the first year of its launch, the channel presented three programs, one melodrama, a short film and a report. Today, the channel prides itself as one of the most competitive YouTube channels.
Abdul Majeed Al-Rihaidi, programs manager at Tube Up channel, said: “This new channel is paving the way for young Saudis to present their creative ideas in a different way. Our next plan targets the Saudi and other Arab families where we will exert every single effort to amuse their life and draw a smile on their faces through decent, humorous and enjoyable works. The channel has utilized skillful Saudi and other Arab people to help framing out its programs and episodes with high quality and unique approaches to beat the traditionalism of today’s TV programs. Our programs are based on professionalism and thoughts for modern youth.”
Al-Rihaidi has let the doors open for the talented males and females by offering them an opportunity to participate in the Tube Up channel since it has been specifically launched to express their opinions, reflect their dreams and inject the Arabic content with fresh bloods.
The Tube Up channel has been “primarily recognized” by the Candid Camera program, Haaya Taal, the first one to be presented by the channel.
This program entitled the channel to gain around nine million and half viewers.
On the other hand, Off Side program that was followed by Haaya Taal, has attracted many followers since it is featuring the sport programs in particular with a sense of humor and fun.
The three rounds of this program have reportedly gained 800,000 viewers.
Tube Up has been mainly distinguished by delivering the first-of-its-kind drama, the Hurma, performed by Saudi women. The program is claimed to have received two million viewers.
In its pursuit of delivering assorted varieties of distinctive works, Tube Up has produced a cartoon program called Fadfada delivered by two actors who fell in a harsh dispute, which has been treated in a funniest carton show.
The channel says it counts on the proficiency of the creative painter and the specialized technician crew to achieve high quality sound records and superior moving graphics.
Jeddah’s events also exist in the Tube Up world.
The channel has introduced a special report highlighting in details Jeddah’s International Book Show, but in a comic approach.

Food for thought as Aramco’s Amin Nasser hosts Davos

Updated 19 min 56 sec ago

Food for thought as Aramco’s Amin Nasser hosts Davos

  • The theme of the reception was “the art of the possible,” aiming to highlight Aramco’s huge investment in energy technology
  • Among the foreseen events were the release of audited reserves estimates showing Aramco — officially — as the world’s biggest oil company

DAVOS: Rapidly becoming a highlight of the hectic Davos calendar is the Saudi Aramco reception and dinner, held for the past two years now at the InterContinental Hotel on the outskirts of the Alpine resort.

The egg-shaped InterConti is one of the bigger and newer establishments here, very different in style from most of the other traditional Swiss hotels. It exudes corporate power and influence and is a fitting venue for the most valuable company in history to host friends, clients and would-be partners for a few informal hours.

On Wednesday, the hotel was virtually an extension of Riyadh. In addition to the Aramco event, there was also a big presence by the Saudi Arabian General Investment Authority (SAGIA), with its slogan “Saudi Arabia: Now Live” in prominent view in the bustling lobby.

The Aramco event — hosted of course by chief executive officer Amin Nasser — was a gathering of some of the most powerful people in the Kingdom, as well as a number of the great-and-good of the energy world and representatives of the global elite.

The Saudi Energy Minister Prince Abdul Aziz bin Salman chatted amiably with guests, none the worse for wear from the door-stepping he had got from the Western press earlier in the day, which had caused a storm of disapproval on Saudi domestic media. He had a few words for everyone.

Yasir Al-Rumayyan, governor of the Saudi Public Investment Fund and chairman of Armco, was in attendance too, enjoying the refreshments and canapes of the gathering.

The theme of the reception — held in the InterConti’s cavernous basement function hall — was “the art of the possible,” aiming to highlight Aramco’s huge investment in energy technology, its big global research and development commitment, and its awareness of climate-change issues. “We are more than just a petrol pump,” was the message.

One neat synergy between traditional Saudi life and modern technology was the story of Mohamed Amanullah, leader of Aramco’s Advanced Research Center, who devised a way of using discarded date seeds — suitably processed — as a filter in the oil-drilling process. “It shows heritage and sustainability in one place,” an Aramco aide explained.

The highlight of the soiree was an address from Nasser, who took the stage to thank guests for making the trek to the InterConti. He noted that Davos 2020 had the highest number ever of Saudi delegates.

“Last year was an exceptional year for Aramco, in a variety of areas; some of them planned, some not predicted,” he told the audience.

Among the foreseen events were the release of audited reserves estimates showing Aramco — officially — as the world’s biggest oil company; the record-breaking bond issue in spring; the finding by scientific experts that the Kingdom had the cleanest crude of any of the oil majors; and, of course, the biggest initial public offering in history last month and market recognition of the fact Aramco is the biggest listed company in the world.

Some unplanned events were also mentioned, notably the attacks on Aramco facilities last September that briefly halted most of the Kingdom’s oil industry, but which was overcome with rapid efficiency. The oil price spike was short lived.

“Our job is to fulfill the global need for affordable energy,” Nasser said, highlighting Aramco’s “responsibility and moral obligation” to help alleviate energy poverty in poorer countries, especially in sub-Saharan Africa.

Nasser finished with a pledge that Aramco’s hi-tech capabilities will be enhanced and expanded for the benefit of the world. “I am confident that we can use technology to remove carbon dioxide emissions and methane from the atmosphere,” he said.

That is a mission worthy of the biggest energy company on the planet and provided food for thought for the rest of the Davos evening.