HP unveils new printing innovations

HP announced new HP Officejet Pro and HP LaserJet printers and content management solutions for the Saudi market.
These products are designed to redefine business and government printing by enabling customers to reduce costs, increase efficiency and digitise the office.
These ground-breaking advancements in office productivity and affordability are a result of HP›s focus on product innovation combined with intelligent Autonomy solutions and a rich heritage in inkjet design.
The new offerings represent the largest upgrade to HP›s commercial printers in almost a decade, signifying the integration of intellectual property (IP) and innovation from across the organisation.
“Our customers in Saudi Arabia need innovative technology tailored to their workflow that is simple and effective, and helps them conduct business,” said Laszlo Czinege, general manager, Printing and Personal Systems Group, HP Saudi Arabia.
“HP is offering high-quality document printing at unprecedented speed with superb performance to drive a new level of office efficiency.”
HP Officejet Pro X Series desktop printers and multifunction printers (MFP) deliver up to twice the speed at up to half the printing cost compared with colour laser printers in their class.
This new class of devices is powered by HP PageWide Technology, the next-generation inkjet platform that sets a new standard for small work-team printing.
It offers small and medium-sized businesses (SMBs), remote offices and branch offices high-quality documents at up to 70 pages per minute.
The cloud-based offering increases collaboration and productivity by easily capturing, indexing, storing, searching, retrieving and printing documents through a unique user-friendly interface designed with the customer in mind.
“The HP Flow CM Professional and HP flow MFPs offer us an opportunity to improve employee productivity via collaboration and streamlined processes, allowing us to focus more time towards our customers and overall business,” said Hassan Al-Mahrek, printing category manager, HP Saudi Arabia.