Jaguar Land Rover celebrates Bond’s golden anniversary

Jaguar Land Rover was celebrating 50 years of James Bond at the 2012 Paris Motor show by displaying one of the Land Rover Defenders used in Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment’s upcoming motion picture Skyfall, in cinemas around the Middle East on Oct. 26.
The Double Cab Pick Up, driven in the opening sequence by field agent Eve (played by Naomie Harris), was to be shown on the Land Rover stand during the second press day yesterday (Friday).
Jaguar Land Rover provided a total of 77 vehicles to the Skyfall production, including the Land Rover Defender, Range Rover and Jaguar XJ for use both on-screen and as production support vehicles.
Speaking at Pinewood Studios, where Bond was filmed, Co-Producer Andrew Noakes, a veteran of 11 James Bond films, said: “Bond is quintessentially British and Jaguar and Land Rover are two of the most established and globally recognized British brands, so it was a natural step for us to involve them in the film.”
Alongside Daniel Craig as James Bond, the cast includes Dame Judi Dench, Javier Bardem, Ralph Fiennes, Berenice Marlohe, Naomie Harris, Ben Whishaw and Albert Finney.
John Edwards, global brand director for Land Rover, said: “Land Rover is extremely proud to be associated with the new James Bond film Skyfall The iconic Land Rover Defender is recognized around the world for its rugged appeal and the Range Rover is the pinnacle of SUV luxury and capability. Both vehicles are renowned as examples of excellence in British design and engineering.”
Adrian Hallmark, global brand director for Jaguar, said: “The Jaguar XJ is the most advanced technological vehicle that Jaguar currently produces. The XJ benefits from the very latest generation of entertainment and comfort technologies, and together with its award winning design, creating a unique combination of luxury, technology and performance which is unparalleled.”