Little daily Hejazi things

Safana Sejini, 30, worked in advertisement, marketing, PR and social media before she started her social media consultancy agency PurpleKube.
“Social media is marketing, PR and advertisement mixed in one bowl. A bit of all but not one of them completely,” said Sejini.
“It can be an easy access to the human psyche, Aladdin’s genie lamp for some that fulfills wishes,” she added.
Sejini hosted two YouTube shows on 3alahawana channel. Um Al-Oreaf was about introducing people to social media and teaching them new techniques, simple tips and tricks, do’s and don’ts. “I decided to do Um Al-Oreaf because we lack proper information on social media in Arabic,” said Sejini.
Her other show, Tabateek, was released in Ramadan. It is about the Hejazi culture, the accent, words and old habits and customs of this fascinating area.
“Tabateek is a show I had been wanting to do for a long time. I realized that a lot of people from my generation and younger don’t know many of the Hejazi habits and customs because their families stopped doing them,” she said.
Tabateek is a Hejazi word that means the little daily things that we love, do or keep.
“This is what the program is about: the daily stuff that we Hejazi people do and we don’t fully recognize how important these are to us,” said Sejini.
Ramadan draws people to cling to old customs and traditions and hold on to that happy, bubbly feeling in their hearts. Sejini decided to release the show in Ramadan because, “Ramadan in Hejaz is related to the holy city of Makkah and all the religious customs. It’s sentimental to everybody,” she said. “I target the young generation to learn about the Hejaz culture and love it and practice it.
At the same time, I want to remind the older generation of the good old days and push them to continue what they used to do,” she added.
Sejini gets her information from old Hejazi families and historic books and articles. “We shoot in different locations around Jeddah, mainly the ones that resemble a Hejazi style. We do a couple of episodes at a time so a shoot takes up to five hours,” she said.
The short production came with great reviews. Many viewers thought Tabateek was very informative. The episodes were much talked about during Ramadan in social media.
Watch the show for yourself via bit.ly/O0ldpu.