Malabar Gold & Diamonds, one among the world’s top jewelry retailers, announced that it has signed renowned south Indian actor Suriya as its brand ambassador.
In the presence of Malabar Gold & Diamonds Chairman M. P. Ahammed, Suriya also launched its latest CSR initiative of providing educational scholarship to girl students in Tamil Nadu.
Ahammed said: “We are proud and privileged to join hands with the sensation of today, Suriya. He is very grounded, accessible, celebrated, prestigious and a forward thinker, which are the very values with which Malabar Gold and Diamonds is also surging forward.”
He said the aura of commitment, moral and high family values surrounding this strong personality made the brand to decide that he is the unanimous choice to represent them.”
Suriya and Ahammed also unveiled the latest CSR initiative of the brand, a commitment of educational scholarship under its ‘Empowering education, Empowering womanhood’ initiative in southern Indian city of Chennai during the course of the brand ambassador announcement.
This initiative will provide 20 million Indian rupees as educational scholarship for 10,000 higher secondary girl students in government schools across Tamil Nadu for a year.
The initiative is aimed to create awareness toward the education of women, which is very vital in the betterment of every family.
At present, Malabar Gold & Diamonds has 4 showrooms in Tamil Nadu in the cities of Chennai, Coimbatore, Erode and Salem.
Malabar Gold & Diamonds has announced a four-year expansion plan to raise its retail network to 220 outlets from 70 with an investment of 500 million rupees.
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