McDonald’s A Day Offline campaign a success in Jeddah

McDonald’s Western Region yesterday announced the overwhelming success of its A Day Offline campaign, reporting that hundreds of families from across the country last Friday turned off mobile phones, computers and television sets to instead spend the day with family.
On the Day Offline, numerous McDonald’s flagship restaurants in Jeddah hosted many families for fun and interactive activities designed for child and parent participation.
Based on the incredible success of the campaign, McDonald’s has committed to make A Day Offline an annual initiative whereby the organization will devote one day every September to celebrate the importance of uninterrupted family time.
Abdulrahman Alireza, GM and development licensee, Reza Food Services Company, said: “When we first conceived of this initiative — a campaign designed to reconnect mums, dads, children and loved ones without technological distractions — we suspected it would be well received. However, to witness such an overwhelmingly positive response from hundreds of families across the Western Region has been incredibly moving.
Mohamed Alireza, marketing manager, Reza Food Services Company, said: “We at McDonald’s believe in cultivating family relationships and are in a fortunate position to lend our voice and support to this great cause. We feel privileged to have been a part of this initiative, and we are hopeful that families across the country and throughout the remainder of the region will feel inspired to carry this concept forward in the weeks and months that follow.”