McDonald’s promotes ‘A Day Offline’

McDonald’s in the GCC has announced the launch of its second annual Family Time Forever campaign. This year’s campaign is entitled ‘A Day Offline’.
The initiative encourages families from Jeddah and across the entire GCC to turn off their mobile phones, computers and television sets for one entire day on Friday September 28, and instead spend time together as a family.
With last year’s initiative reaching thousands of families across the region, the 2012 edition is expected to generate even more awareness and bring attention to an issue which, according to the 2012 Regus Work-Life Balance Index, affects the majority of UAE business people.
According to the study, 57 percent of respondents believe they spend more time devoted to their work than to their families.
Abdulrahman Alireza, general manager and development licensee, Reza Food Services Company Ltd, commented on the importance of the campaign, said: “This initiative reflects McDonald’s’ ongoing commitment to strengthening family relationships — both locally and on a global scale. We understand the demands on modern parents, but we also recognize the importance of making family time a priority.”
To maintain interest and awareness throughout the remainder of the year, McDonald’s last September launched its highly successful Family Fridays initiative which features weekly in-store activities and entertainment for parents and children of all ages.
Mohamed Alireza, marketing manager, stressed the value of uninterrupted family time, commenting: “The McDonald’s’ A Day Offline initiative offers an exciting and worthwhile opportunity for parents and children to bond. This is one day when families can truly enjoy one another’s company without any distraction, but it has the potential to act as an inspiration for family bonding throughout the remainder of the year.”