New media awards for Arabian Centres

The International Council of Shopping Centers (ICSC) has recognized and honored the shopping center industry's most cutting-edge properties, innovative solutions and creative responses to market trends, as well as outstanding examples of design and development throughout the world through its Global Awards programs.
In keeping with this tradition, and as part of its exclusive shopping center awards program, ICSC announced that Arabian Centres, Riyadh, Saudi Arabia, has been named a 2012 Gold and Silver Awards winner in the New Media category. The 2012 Middle East & North Africa Shopping Centre Awards are designed solely to recognize outstanding achievement in four categories - traditional marketing, new media, NOI enhancement, design and development, and retail.
Recognizing the importance of using emerging technology as a marketing tool to enhance the customer experience and drive more customers its malls, Arabian Centres developed a unified platform using a set of emerging technologies to create and manage its online presence. The platform is based in the cloud to ensure sustainability and maintain information consistency across its 14 current malls and any upcoming malls in the future.
Over the course of seven weeks, Arabian Centres hosted a competition which asked its customers to use the company's websites, Facebook application, Twitter accounts, QR codes and e-mails to answer one question. By the end of the competition, Arabian Centres Company reached more than three million online customers with 90 million impressions.
ICSC announced the winners of the 2012 MENA Shopping Centre Awards during an awards ceremony in Dubai. In addition, the Arabian Centres is now automatically eligible to win ICSC's VIVA Best of the Best Award. The ICSC VIVA Best of the Best Awards, which recognize the shopping center industry's most cutting edge properties, innovative solutions and creative responses to market trends, throughout the world, will be presented during ICSC's annual convention, RECon, May 19-22 in Las Vegas, Nev.