AJVA’s Built Ford Tough truck roadshow kicks off

FORD Middle East and Al Jazirah Vehicles Agencies Co. (AJVA), the Ford and Lincoln importer-dealer in Saudi Arabia, recently kicked off a major Kingdomwide roadshow, bringing the legendary F-150 and Ranger Built Ford Tough trucks closer to Saudi customers. The event witnessed a huge success during the first three legs in Najran, Jazan and Abha with over 5,000 customers attending so far. After the Jeddah leg, the roadshow will continue in Madinah, Riyadh, Tabuk, Hail, Qassim and Dammam.
Entitled “Unleash the Beast” and considered the largest roadshow of its kind in the region, this roadshow will be touring 10 main cities across Saudi Arabia, starting from Najran all the way to Riyadh, over a ten-week period, covering 5,000km.
The “Unleash the Beast” series of events offer visitors multiple layers of fun and cover various activities where adults would enjoy the test drives and stunts while young ones play fun-packed games. Fathers have the chance to test drive the Ford trucks, including the powerful F-150 SVT Raptor on a circuit filled with challenges. They can also compete with their children over a race with remote controlled Ford F-150 Raptor models, and visit the demonstration zone to learn about the 65-year heritage of the F-Series trucks and the main features that make them America’s best-selling trucks for 36 straight years.
“Feedback on the Built Ford Tough truck roadshow so far has been fantastic,” said Paul Anderson, Ford Middle East’s regional marketing director. “The customer response has been outstanding as they learn and experience why Ford trucks have been the sales leader for 36 straight years in the United States, and we were thrilled with their enthusiastic response as they finished their test drives.”
Sabah Al-Kraidees, sales and marketing director of Al Jazirah Vehicles Agencies Co., said: “This is the biggest truck event in Saudi Arabia which speaks of the legacy and leadership of Built Ford Tough trucks. The Ford F-Series trucks offer class-leading features and exclusive technologies, ranking them as the best and most powerful in their category. It is no wonder why these trucks have been the best-selling for nearly four decades, uncontested leaders in their various categories. We are excited to be able to take these trucks to our customers across the tour cities.” 
The F-150 offers three different powertrains in the Middle East, all coupled to a revised six-speed automatic transmission. Each engine delivers improved fuel economy, outstanding performance and class-leading capability: the 3.7-liter V6 and 5.0-liter V8, each with fuel-saving and performance-enhancing twin independent variable camshaft timing (Ti-VCT) technology, and a version of the 6.2-liter V8 that is the base engine in the Ford F-Series Super Duty.