LG washing machine campaign supports a noble cause

LG Electronics says it is offering special thanks to Saudi customers for making and supporting the LG washing machine to remain on top across the Kingdom for last 10 years by organizing a campaign to support the orphans.
LG Electronics has organized a campaign to support the Saudi customers as well as to contribute the society with donations and charity in association with Al-Bir charity organization.
With this campaign, LG Electronics is providing an opportunity to its Saudi customers to take part in the scheme and helping the community for the noble cause.
During this campaign, customers will get a chance of returning their old LG washing machine and buying a new big-size washing machine. They would benefit from a 20 percent discount on the new LG big size washing machine of their selected choice.
This washing machine campaign, starting from May 18 , will be valid until May 31 (limited stocks).
FIve percent of sales value of each unit will contribute to support Al-Bir charity organization as social contribution to society.
The promotion of returning your old LG washing machine and buying a new big size LG washing machine on the below models:
F1255RDS27 (17/9Kg) FL
F1232RDSW (13/8Kg) FL
F1232RD27 (13/6.5Kg) FL
T1809ADFH5 (18Kg) TL
TR1103AEP5 (11Kg) TL
“The Saudi market is highly competitive due to established local players in the home appliance industry,” said John Lee, president of LG Electronics, Saudi Arabia.
“But LG is absolutely committed to being a brand that is embraced by Saudi customers and also we are consistently strive to pursue diverse social contribution activities to help the society,” he said.
A key part of LG’s strategy is to solidify the company’s image as a premium brand through its CSR activities. LG is helping to create and share common values based on creativity, sustainability and more fulfilling lives said Sang Inn Lee, senior product manager, home appliances, LG Electronics, Saudi Arabia.