Cohn & Wolfe has announced that it will take a minority stake in BPG | pr.
The move strengthens and broadens Cohn & Wolfe’s offer to clients across the MENA region and follows on the heels of the agency’s Asia-Pacific expansion in China, India and Southeast Asia.
BPG | pr is part of the BPG Group that has been creating and executing integrated solutions for its clients since it began operations in 1980 in Dubai.
Since inception, the group has helped build global brands out of local initiatives.
The new agency, BPG | Cohn & Wolfe, will provide current BPG clients with access to an award-winning international network, while bringing Cohn & Wolfe clients deep expertise in the MENA region across lifestyle, FMCG, travel and tourism, health care, corporate and government.
BPG | Cohn & Wolfe provides PR and marketing services to leading global and regional brands including Rolls-Royce Motor Cars, Visa International, Omega, Dubai Events and Promotions Establishment (DEPE), Masafi, Jumbo Electronics, Oetker Collection, Ellucian, Rivoli, Mall of Qatar, Alshaya Group and Jashanmal.
BPG | Cohn & Wolfe has a multinational, multilingual staff of 34 professionals from 13 countries.
The network is one of the few public relations agencies established in the Middle East, with headquarters in Dubai and additional offices in Abu Dhabi, Baghdad, Doha, Jeddah and Kuwait as well as affiliates in Cairo and Muscat.
Donna Imperato, CEO of Cohn & Wolfe, said: “When it came to finding an established, credible partner that understands the complexities and opportunities of this market, and its demand for world class communications services, BPG | pr was best in class.”
Commenting on the new partnership, BPG Group Chief Executive Avi Bhojani said: “Engaging in this new relationship will add significant value and further impetus to what is already a successful and growing public relations business at BPG. “
