STC sets winning trends in social media networks

Saudi Telecom Co. (STC) has reached advanced positions in the competitive social networking platforms to prove its constant adoption of new and modern methods of customer interaction.
The number of views on its channel on the You Tube youtube.com/stc exceeded 10 million views.
This channel provides customers with illustrations about its latest communication technologies that are based on professional standards conveying the objective message to the customers in a sophisticated and organized manner.
STC topped the list of the 100 brands on Facebook in Saudi Arabia with more than 915,000 fans and headed the list of channels with maximum impact through Twitter with more than 600,000 followers.
STC understands and values the need to ensure direct two-way interaction with its customer through the biggest group of social networking platforms by continuous update of content.
Content is selected in a way to enhance interaction through active campaigns that are important to society and assume the role of spreading awareness via educational tools.
Nawaaf bin Saad Al-Shalani, general manager of corporate communications, said: “Content is increasingly being seen as a cornerstone of social networking platforms.”
He said: “It is also a compass that defines interaction with the customer base and needs to cater for diversity in terms of concept and method of delivery.”
The official said: “STC is embracing social communication platforms that consolidate its virtual e- strategy of communicating its mission to targeted audience successfully and effectively so to improve the chance of consolidating relations with customers.”