Mobily launches innovative platform for its employees

In an initiative that reflects the company’s direction to develop the best business environment, Mobily recently launched a new InnovateMobily platform for its employees where they can participate with ideas that aim at innovating customer experience, product offerings and the work environment.
The submitted ideas go through several stages of evaluation where all employees discuss, improve, and evaluate each other’s inputs on the platform. Then, a committee composed of top executives headed by the CEO approve ideas based on certain criteria such as the feasibility of implementation, in addition to the cost and time needed for the implementation. The staff with winning ideas in the first three ranks are rewarded SR 25,000, 20,000, and 15,000 respectively. If the idea is successfully implemented, then the owner of approved idea will receive SR 100,000.
Mobily’s Chief Corporate Strategy & Marketing Officer Karl-Michael Henneking said: "This initiative reflects the company's efforts to lead in innovation using the inspiration and capabilities of all Mobily employees. We are proud of the fact that more than 4,500 employees are actively engaging on InnovateMobily, which provides a Facebook like experience for the user."
He added that the innovation competition stimulates self-development and has a direct positive impact on the company’s future growth, especially through the provision of new innovative services and products for Mobily customers.
Mobily’s efforts to support and stimulate innovation and creativity among employees seem to pay off as 87 percent of the customers find Mobily to be an innovative company, according to a survey conducted by a specialized marketing research company.