Charlotte, a leading name in the world of cakes and desserts, opened its third branch in Makkah. This follows the success achieved by Charlotte (House of Bakery) in Makkah and Jeddah.

Owner of Charlotte, Chef Abdullah Ba Taweel, said: "This new branch at Shawqyah Street is in response to the increasing demand for Charlotte’s luxurious desserts. At all Charlotte branches, we present our best products in which we use the finest raw materials, chocolate and fruits imported from France, the Netherlands and Belgium."

Bataweel added that the secret of Charlotte products lies in combining aspects like taste, decking and decoration, and at the same time maintaining the high quality and reasonable prices.

"After 19 years of working in the Kingdom in the name of Bakery House specializing in confectionery and pastry, we are coming under a new name — Charlotte. This name was inspired from Charlotte, the story of Cake, which is the outcome of people's love to their beloved queen Charlotte, the wife of King George III of England and mother of King George IV and was designed by renowned French Chef Antonin Careme in the 17th century," Ba Taweel added.

To Chef Ba Taweel, the French cuisine tops world global cuisines equipped with its diversity, resources and ancient history. Added to this is the distinctive echelon given to desserts, which are served with each of the main three daily meals in the French cuisine. Charlotte is one of the top French pastries that have sprung up in global cuisines, boosted by its delicious taste and distinctive decoration, which adorns every table.