KEY Rent a Car launches new corporate identity

With the support of Abdulrahman Bin Mahfouz and Sultan Bin Mahfouz, founders of Al Murjan Holding Group, KEY Rent a Car, a major Saudi company in the field of transportation, has announced opening of its new showroom on Madinah Road in Jeddah.
The opening ceremony also witnessed announcement of the company’s new corporate identity to more strongly represent the company’s transformation from a Rent a Car company to a leader in transportation services through diversifying its offering. The rebranding and redesign are the culmination of the first major brand transformation the company has taken in its over thirty-year history.
KEY Rent a Car is one of the largest and fastest growing businesses in the car rental industry in Saudi Arabia. Its services are delivered to customers through more than 80 branches in 12 cities and 7 major airports. Its rental division operates a diverse fleet of modern and reliable vehicles ranging from economy cars, medium and large sedans, luxury vehicles and SUVs/family cars with competitive and affordable packages based on daily, weekly and monthly rental rates.
The celebration was mainly to accentuate all the changes happening within the company mainly, in strategies, services, future plans and Saudization.
Focusing on Saudization and future recruiting programs for local talents in conjunction with Ministry of Labor plans, Key Rent a Car says it will announce many programs and memorandum of understanding (MOU) within the coming months.
Key Rent a Car implemented many management styles to drive change and growth ranging from driving IT solutions, promoting productivity in the workforce based on performance management, diversification of products and services and Saudization
"For more than 30 years, KEY has held the belief that real success is achieved through continuous evolution in customer satisfaction paired with world-class service," said Ehab Saeed, CEO, Key Rent a Car.