Mobily receives 3 AMEC awards

Mobily received three AMEC awards for best global practices in social media measurement at a conference held in Madrid on June 6.
International companies participated in the competition where Mobily was chosen the best with the social media measurement tools and approaches. The company was able to outperform reputable companies and big names as it won the Grand Prix Platinum Award — Best of the Best — which is a unique award across all categories and is widely considered as one of the top five social media awards globally.
In addition, Mobily won the gold award, Best use of Communication Management in Business-to-Consumer and the silver award, Best use of Social Media Measurement.
These awards reflect the company’s efforts to build action oriented insights in integrating social media with the voice of customer’s platform to improve customer experience, measuring the online communication engagement on specific campaigns and posts, and quantifying unstructured text into structured format, thereby providing both quality and quantity within social media space.
AMEC is an international Association for Measurement and Evaluation of Communication, the global trade body and professional institute for agencies and practitioners, who provide media evaluation and communication research. AMEC currently has more than 120 members in 41 countries worldwide.
Mobily states that its approaches in dealing with the world telecommunication developments drew the attention of many global specialized organizations, which considered the company to be the leader with a distinctive model and a clear strategy to ensure its business sustainability and growth.